Last month, Somos spoke with Mexican-American designer Willy Chavarria and asked which Latin America city thought it would be the next to take over the fashion world. His answer? “City of Mexico, this is definitely where it is at the moment, and fashion is at the point.”
The city of Mexico undoubtedly emerges as a global fashion hub – but is also at the heart of a broader creative wave. From fashion to skin care and beauty, Mexicans and Mexican-American creators develop a bold, discreet aesthetic that reflect their heritage and push the boundaries of aesthetic expression.
In recent years, and probably thousands of hours on the internet, I have encountered some truly incredible designers, manufacturers and founders of beauty that deserve your attention. While this list is far from exhaustive, here are some that you need to know.
Willy Chavarria Willy Chavarria’s América Quarter Zip, $ available at Willy Chavarria

Pinch The red heels of Tissimum, $, available at Pinch

Nueva Vida Nueva Vida’s Virgin Mary’s shirt, $ available at Nueva Vida

Clockwise Dezi’s Naomi rectangular sunglasses, $, available at Nordstom

Montserrat MesseGuer Montserrat MesseGuer’s black Ranchera dress, $ available on Montserrat MesseGuer

Stupid Blobb’s Green Lucky Charm Ring, $, available at Stupid

Father Danny Cowhide Leather Moto Vest, $, available in Father

Conchita studio Studio Conchita Shell earrings, $, available in Moda Operandi

Camp Campillo’s Golfo de México’s T-shirt, $ available at Camp

Ere perez Erez’s Essential Glow Set, $, available at EREZ

De maria Maria’s shoulder bag, $ available at De maria

Krystal paniagua Krystal Paniagua’s Swiggle 3/4 knit top, $, available at Krystal paniagua

Nopalera Flor de Mayo Botanical Bar of Nopalera, $ available at Nopalera

Dawn Aurora’s black Sandro pants, $, available at Dawn

Rare beauty The Soft Pinch of Rare Beauty Colored Lip Oil, $, Available in Sephora

Reina rebelde Reina Rebelde Matte Lip Color Stick, $, available at JCPenney
Like what do you see? What would you say for a while R29, here?