17 of Mexico’s coolest brands, with handle for your rotation

Last month, Somos spoke with Mexican-American designer Willy Chavarria and asked which Latin America city thought it would be the next to take over the fashion world. His answer? “City of Mexico, this is definitely where it is at the moment, and fashion is at the point.”

The city of Mexico undoubtedly emerges as a global fashion hub – but is also at the heart of a broader creative wave. From fashion to skin care and beauty, Mexicans and Mexican-American creators develop a bold, discreet aesthetic that reflect their heritage and push the boundaries of aesthetic expression.

In recent years, and probably thousands of hours on the internet, I have encountered some truly incredible designers, manufacturers and founders of beauty that deserve your attention. While this list is far from exhaustive, here are some that you need to know.

Every season, when Willy ChavarriA new collection falls – or really, whenever it does – the Latin and Mexican communities, especially, are experiencing these collective moments with pride. His work makes people feel incredibly seeing, reminding them of beauty at their roots. Through the mix of Chicano’s culture, high fashion and political commentary, Willy Chavarria has created a brand that increases the aesthetics of the Mexican and working class in the corridor with deep respect and authenticity.

Willy Chavarria Willy Chavarria’s América Quarter Zip, $ available at Willy Chavarria