Mascara! Did you know that mascarais it the most used makeup product? A Mintel poll said 64% of women wear mascara. This is higher than foundation, blush, OR concealer. Thus, the majority of women wear mascara.
Why is mascara key to your makeup routine? Most women wear mascara to make their eyes pop. Even if you’re not wearing eyeshadow, adding a little mascara to your lashes opens up your eyes and makes them look bigger.
What is the mascara we love and how do you choose the right kind? There are so many options, maybe very many choices. But now we have the perfect mascara for everyone — the New BEYOND LASH Volumizing Mascara.
What makes this mascara so great? It’s 98% natural formula with clean, healthy ingredients for eyes and lashes. If you have sensitive eyes or wear contacts, this mascara is perfect.
Key Ingredients of our Pure Mascara
Bamboo stem powder
- A natural alternative to nylon fibers that helps add lengthand sound volume on the eyelashes.
Basil root extract
- An antioxidant that helps lashes feel fuller and look healthier.
Rice bran candle
- A vegan alternative to beeswax that helps provide a strong yet flexible coating.
It is also important to understand what is not there our healthmascara. As always, we strive for pure ingredients that deliver. We always make without Parabens, phthalates, carbon black or Teflon (typical ingredients in traditional mascaras).
The hourglass wand is also a huge innovation. It will hug the base of the lashes to get even, thicker and fuller lashes in just one coat. And no accumulation!
How to apply mascara
Depending on your lashes (curly, poker straight, no volume) there are a few helpful mascaratips and application instructions:
Top – of – The Line Lashes
Wave the wand close to the lid and press to create the illusion of eyeliner! This will make your lashes look even fuller. This is known as the “stamping” technique.
Roll, Curl, Repeat
For curlier lashes, roll the wand as you flick from root to tip. Apply a second coat while lashes are wet.
Every last eyelash
To cover hard-to-cover bottom and corner lashes, hold wand upright, gently press lashes to cover each individual strand.
We want to see your lashes wearing the New Beyond Lash Mascara! Tag @janeiredale with #GetLouderLashes. Come clean with us!
A bit of mascara trivia. Mascara dates back to the Ancient Egyptians as far back as 3400 BC. They used bone and ivory to create their applicators and mixed Kohl with crocodile dung (we know it wasn’t pure!), water and honey. Men and women wore mascara during this period. It wasn’t until 1872 that Eugene Rimmel created the first packaged cosmetic mascara – it was petroleum jelly mixed with coal dust. (We’ve come a long way!)
