Artificial Intelligence has come a long way in recent years, growing leaps and bounds since the beginning of 2023. With AI functionality reaching heights that many of us would never have imagined just a few years ago, it’s no surprise that we’re starting to see artificial intelligence creep into the skin care industry. From AI-powered skin tips to personalized product recommendations, the combination of technology and skin care has become a hot topic at many of the industry trade shows I’ve attended. However, amid the excitement, it’s important to recognize the potential pitfalls that come with relying solely on AI for skin care advice.
I’ve said it repeatedly, but AI is only as effective as we know ourselves. As artificial intelligence leads our assessment Skin type and giving product recommendations, it is important to know that its final analysis depends on how well we know our skin. You can take an online quiz or chat with an AI, but if you’re not a skin professional and don’t Really understand your own skin, then AI can only do so much. Let’s take a look at how AI stacks up against personal expertise – and why I think it still has the potential to be big in 2024!
The importance of the human touch
One of the most common challenges in skincare is that people often struggle to accurately assess their skin. Artificial intelligence takes over to guide users through this process, helping them answer questions about their skin concerns, genetics, environment and lifestyle. If you’ve ever used the internet to help you determine your skin type, I’m sure you’ve taken your fair share of skin type quizzes (even our quiz!) After about 5-10 questions you probably got an assessment that says you are oily, dry, combination, anti-aging, sensitive, acne prone, etc. trip, this unfortunately cannot offer you the personalization of an experienced professional.
For example, when I provide a skin tip to my clients, I will often do one prick test to them. This means I will pinch their skin a few times to see how quickly or slowly their skin turns pink. This then tells me what their circulation is like, allowing me to accurately assess their skin and determine which products suit them best. The personal touch of human estheticians is irreplaceable in consultations. We tailor our research based on individual observations and delve into a person’s skin history, a level of detail that AI currently struggles to replicate.
The benefits of artificial intelligence
While AI isn’t ready to take over the skin care industry on its own, it has brought many benefits in the meantime. Here are a few reasons I believe artificial intelligence will greatly complement the skin care industry in 2024.
AI as a validation tool:
Despite its limitations, I see AI as a valuable validation tool for beauticians. Artificial intelligence attempts to understand the uniqueness of each person’s skin by adding data to their individual skin history. Combining this data with a professional’s expertise can potentially improve the overall skin care consultation experience.
Improving the consumer experience:
Incorporating artificial intelligence into skin care consultations aims to streamline the process. By offering fast and personalized solutions, artificial intelligence makes skin care more accessible and convenient for users, meeting their needs in real time. This seamless integration contributes to a streamlined process that empowers consumers to navigate their skincare journey with confidence. The ease and efficiency provided by AI-driven consultations ensure that skincare becomes a more engaging and empowering experience, meeting the demands of today’s fast-paced lifestyle.
My Skin Rx
What if I told you there was an option that combined professional experience with fast, convenient results? I present you: My Skin Rx. These are 15-minute consultations with our in-house, licensed esthetician Lexi. It’s a great way to learn about skin care, because your skin type is more than just oily, dry, or normal (hello 9 skin types!), as well as receive personalized product recommendations from the comfort of your own home. The best part; This service is completely FREE! Sign up today and learn more about how to achieve the skin of your dreams.
As artificial intelligence becomes a more integral part of the beauty industry, my experience of embracing this technology has been incredibly exciting and exploratory. I predict that AI will be a great companion for those at any stage of their skincare journey, bringing benefits to both consumers and beauticians. I am excited to see the future collaboration between innovation and expertise in the world of skin care.
Celebrity Esthetician & Skin Care Specialist
As an esthetician trained in cosmetic chemistry, Renée Rouleau has spent 30 years researching skin, educating her audience and building an award-winning line of products. Her hands-on experience as an esthetician and trusted skin care expert has created a real solution — products designed to nine different skin types so your face will have exactly what it needs to look and feel its best. Trusted by celebrities, editors, bloggers, and skincare enthusiasts around the world, her vast real-world knowledge and constant research is why Marie Claire calls her “the most passionate skin professional we know.”
