In this guest episode of Green Beauty Conversations, we dive deep into the rise and fall of an iconic beauty brand, The Body Shop. Podcast host and CEO of Formula Botanica, Lorraine Dallmeier, joins Wizz Selveyseasoned beauty retail expert and analyst, for an insightful exploration of the brand’s evolution over the years.
Wizz explains the challenges this familiar face in beauty retail has faced, from changing ownership to changes in consumer behaviour, and reveals The Body Shop’s recent announcement that it has gone into administration.
This episode covers the fate of a beauty giant that has been a fixture on UK high streets for nearly 50 years. If you’re curious about The Body Shop news and want to gain insight into the ever-changing and often ruthless landscape of the beauty industry, this episode is a must-listen. Stay tuned for a thought-provoking discussion on the impact of activism, sustainability efforts and the critical role of innovation in the beauty industry.
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Inspirational Quote:
“In the ever-evolving beauty industry, success is about staying in tune with consumer trends, innovating at the right time and creating an emotional connection. Remember, we are human at the end of the day. we buy emotionally and understanding this is key to building a brand that stands the test of time.” – Wizz Selvey, Beauty Retail Expert & Analyst
In this episode with Wizz Selvey, you’ll hear:
- The Body Shop Historical Overview: ownership transitions and his recent entry into management.
- Analysis of Brand Challenges: from its integration issues after its acquisition by L’Oréal to subsequent transfers under Natura and Aurelius.
- Information on the importance of consumer trends: how timing and market dynamics play a key role in shaping the success of a beauty brand.
- Exploring the potential impacts of activism: and the absence of a visible leader in the brand identity.
- Examining The Body Shop’s Sustainability Efforts: including replenishment programs and the closure of ‘The Body Shop at Home’ arm.
Packed essentials include:
- The critical role of innovation and staying attuned to consumer demands to ensure a brand’s longevity.
- The delicate balance between embracing nostalgia and evolving to meet the needs of a modern audience.
- The potential challenges facing legacy brands in a saturated market, leading to downside risk.
- Looking at future possibilities for The Body Shopincluding potentially rebranding, being acquired by multi-brand retailers or moving to an online-only model.
- The importance of strong leadership and visible activism to align a brand with ethical values and connect with consumers.
Meet our guest: Wizz Selvey
Wizz Selvey is a thought leader and the industry name for market insights and advice in the retail industry, voted by RETHINK Retail as one of the top retail influencers. He previously led the beauty market at Selfridges and now founder of WIZZ&CO, a strategy firm specializing in retail, consumer trends and brand building.
She is an international speaker and regular contributor to industry and mainstream press such as WGSN, Retail Week, Retail Gazette, Drapers, City AM, Business of Fashion, The Telegraph and Cosmetics Business to name a few.
Wizz’s diverse experience means it is uniquely positioned to have worked with thousands of brands and understand the market like no other. Simply put, she knows what works and is passionate about helping businesses combine innovation, creativity and commercialism to deliver results.
Find Wizz and Wizz&Co at:
Wizz&Co website | Wizz Selvey on Linkedin | Instagram | Facebook | Tik Tok
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Lorraine Dallmeier is a biologist, certified environmentalist, and CEO of Formula Botanica, the award-winning online organic cosmetics school. Read more about Lorraine and the Formula Botanica team.
