Rucker Roots has a rich history dating back to the early 1980s. During that time, the Rucker brothers’ mother used vegetables from their family garden, along with oils, mayonnaise, eggs and avocados, to make hair treatments in their kitchen. This experience was instrumental in instilling in the sisters an admiration for natural hair care products, a deep appreciation for family, and a strong connection to their heritage and roots. As one of the most successful sister businesses in the industry, the company continues to face a growing demand for its exceptional products.
As Ellen and Ione entered motherhood themselves, they wanted their own daughters to embrace and love their natural hair while also having access to high quality hair care products. It was this ambition that ultimately led them to found Rucker Roots.
When the sisters founded Rucker Roots, their goal was to provide women with high-quality, natural and cruelty-free hair and skin care products. They strongly believed that women should have access to cosmetics that are not only safe for the environment but also beneficial for their hair and skin. With their passion and expertise in natural beauty and hair care, the sisters created a line of products that quickly gained popularity among women around the world.
Thanks to its growing popularity and history as a best-selling product line, the brand is now available at high-profile retailers such as Belk, JCPenney and Sally Beauty. This retail expansion makes it easier for supporters to find and purchase their favorite Rucker Roots items, ensuring greater accessibility for all.
For those interested, Rucker Roots products can be found in beauty stores, salons and conveniently online at www.RuckerRoots.com.
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