Author: Trish Bolden
Rihanna’s Fenty empire is expanding its horizons, this time delving into the realm of hair care. After teasing her followers with hints of a new addition to the Fenty Corporation, the famous billionaire mogul has officially unveiled her latest venture: Fenty Hair. Having already conquered the realms of beauty and skin care with her wildly successful Fenty Beauty and Fenty Skin brands, Rihanna is now turning her sights on the realm of hair care. Fenty Hair, as the name suggests, places great emphasis on providing premium hair care solutions. The brand’s Instagram bio proudly proclaims its commitment to “repair, strengthen, hydrate, smooth and protect” hair with its rigorously vetted products.
Rihanna, at 36, has always been unafraid to experiment with her look. It’s this fearless spirit that drives her to provide fans with the essential tools they need to care for their locks while still embracing the joy of self-expression.
“You know how important it is to me to change my hair,” she continued. “I’ve had just about every texture, color, length, from weaves to braids and of course – so I’m launching a versatile range of products not only for every hair want, but each product is designed to strengthen and repair all hair types, which is which we really need!”
Plus, an exciting teaser video awaits, offering a tantalizing look at the range’s offerings, including hair gels, hydrating masks, shampoos and conditioners. It’s obvious that Fenty Hair aims to appeal to people of all ages and hair types. Queen Rih seems to have big plans for the hair industry and is absolutely ready to conquer many categories with her brand, Fenty Hair. She started the branding process over a year ago and includes everything from shampoo and hair styling products to even hair shine.
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As the brand’s June 13 launch approaches, eager fans can secure early access by registering on the Fenty Beauty website. For those eager to be among the first to experience this groundbreaking collection, registering on the brand’s website grants early access to shop the new line on June 10 at 8 p.m. PST. Get ready to embark on a luxurious haircare journey with Fenty Hair, curated by visionary Rihanna herself. Sign up here for early access to our exclusive new hair care range
