Atlanta, GA – July 26, 2024]– Today, GRAMMY®-nominated Dancehall Sensation Spice unveils the third single and music video, “Ex Boyfriend” from her highly anticipated album, “Mirror 25” due August 9 , 2024. The empowering single harmoniously blends Spice’s influential Dancehall sound with a unique pop infusion, creating an enchanting sound that blends into an empowering message. Written by Spice and produced by Spice Official Entertainment, ‘Ex Boyfriend’ showcases the Spice tradition, with an infectiously catchy hook, ‘Ex Boyfriend’ is set to light up airwaves around the world. The rhythm track was recorded at Ireland Recording Studios and composed by Karon “Yow Levite” Young and mastered by Redboom Super Mix. The catchy new single serves as the perfect slogan for female empowerment, as Spice uses her influence as an artist to tackle the issues of domestic violence and relationship toxicity.
The track is accompanied by a music video directed by Lagikz Supreme, with Spice fighting for a cheating man while realizing her worth, only to leave her toxic ex behind. “This song is important to me as it creates an important conversation around how women should value themselves and not settle for less,” says Spice, the Queen of Dancehall. I wanted to remind women that it’s okay to have an ex if their current relationship has red flags and that includes domestic and emotional abuse. During my 25 years in music, supporting the liberation and empowerment of women has been defining for me. The subject of domestic and emotional abuse in a relationship is a tough conversation that no one wants to have. I have been caught in domestic violence situations before and left without hesitation. I need women to sing this song with ease, knowing with the same intent that it is so easy to walk away and move on from toxic relationships. I’ve seen more images shared in the news and social media more examples of women experiencing and succumbing to domestic violence, and it’s a worrying topic. I want my viewers and loved ones to watch this video and understand the reality of what happens at times between certain couples and that they don’t have to tolerate violence in their relationships. I want to be the voice for empowering women to leave toxic relationships.” Spice is set to release her new album, ‘Mirror 25’, on Friday 9th August 2024 through her label, Spice Official Entertainment with distribution through Empire.
The album will be a raw, open diary of Spice’s tribulations and triumphs and a look at the past and future of her enduring influence, all while celebrating her 25 years in the industry as an international recording artist. Stream or Download “Ex Boyfriend” HERE (https://music.empi.re/exboyfriend) WATCH “Ex Boyfriend” HERE (https://www.youtube.com/watch?v=R2D_6sCZerM) Pre-order the ‘Mirror 25’ album HERE (https://album.link/i/1756387847) ABOUT THE SPICE GRAMMY Spice Award-nominated Dancehall Artist, Spice has maintained a twenty-five-year legacy, recognized worldwide as the renowned Queen of Dancehall. Her unique personality represented by her gorgeous hair and dynamic stage performances changed the impact of the reggae and dancehall music genre, influencing it for what it is known in today’s culture. The iconic artist from Portmore, Jamaica influences all dance and reggae music with her messages of sexual liberation and empowerment. Spice has collectively been streamed over 433 million times on YouTube and over 400 million times on Spotify, making her one of the most streamed female artists of her genre.
He has collaborated with music acts such as Missy Elliot, Nicki Minaj, Vybz Kartel, Kid Ink, Jeremiah, Busta Rhymes, I-Octane, Lady Leeshur, Sean Kingston, A$AP Ferg, Mya, Charly Blacks, Neyo, Shaggy, Sean Paul, Stylo G and others. She has appeared on Good Morning America, Jimmy Kimmel Live, The Tamron Hall Show and Good Morning Britain showcasing her talents and classics over a 25 year period. Spice’s highly acclaimed album ’10’ surpassed 300 million streams on Spotify and earned her her first GRAMMY nomination for Best Reggae Album in 2022. The album’s impact, fueled by her breakout single ‘Go Down Deh’ featuring Shaggy and Sean Paul, used Spice to gain an even larger and more diverse fan base, to gain worldwide recognition. Spice is set to release her new album, “Mirror 25” on Friday, August 9, 2024. The album will be a raw, open diary of Spice’s tribulations and triumphs, and a glimpse into the past and future of her enduring influence. celebrating her 25 years in the industry as an international artist.
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