What if you could transform your demanding, emotionally draining job into a fulfilling career that makes you smile every day? That’s exactly what Anna Boiardi, founder, is AnnaB Cosmeticsdid. In this episode of Green Beauty Conversations, we dive deep into her inspiring business journey.
From being a crime reporter on Italian TV to launching her own natural skin care line, Anna’s story is sure to make you think, “If she can do it, so can I.“
Anna talks about her life as a journalist, mother and budding entrepreneur. In this episode, she reveals how she used her passion for skincare to create products that addressed her own skin concerns and helped others.
Although Anna’s journey was not easy, her determination and belief in natural cosmetics turned AnnaB Cosmetics into a success story.
Learn about Anna’s entrepreneurial journey and discover why her brand is making waves in the industry. If you’re looking for inspiration to follow your dreams – no matter how unrelated they may seem to your current career – this episode is a must listen!
“When I started studying skin care, I knew this was my path—it made me happy, and when you’re doing what you love, everything changes.”
— Anna Boyardis
In this episode with Anna Boiardi, you will hear:
- Anna’s journey: Find out how Anna went from a career in crime journalism to a skincare entrepreneur. She opens up about the emotional toll her previous work took and how studying Formula Botanica gave her a new, rewarding direction.
- Inspiration: Learn about the personal inspiration behind AnnaB Cosmetics. Anna’s formulas are tailored to address her own skin concerns such as dark spots, uneven skin tone and hydration – making her brand deeply personal and effective.
- Anna’s approach: Anna is committed to creating natural skincare that really works. It uses high-quality ingredients and produces fresh, small-batch products to maintain purity and potency.
- Indie Brand Challenges: Anna faced significant challenges as an independent beauty brand, especially finding manufacturers that met her minimum order quantity (MOQ) requirements. Find out how she overcame these obstacles by staying true to her brand values and maintaining strict ingredient standards.
- Staying true to your vision: Anna emphasizes the importance of sticking to your business vision, even when others encourage shortcuts. Staying authentic to her goals has been key to her success in the beauty industry.
Packaged essentials include:
- Passion fuels success: Anna’s story is a perfect example of how finding joy in your work can lead to success. She had no intention of becoming a skin care entrepreneur. she followed her passion and her business flourished as a result.
- Balancing career and entrepreneurship: As a journalist and mother, Anna shows how it is possible to pursue your business dreams even with a busy life. Her advice to young entrepreneurs is to relax and enjoy the process without putting too much pressure on themselves.
- Staying true to your values: Anna shares how she resisted pressure to make her products more commercially viable by cutting corners. Instead, she remained committed to high-quality ingredients and sustainable packaging, ensuring that her products remained true to her vision.
- Growing an indie beauty brand: From starting in her kitchen to running a business with three employees, Anna details the ups and downs of growing AnnaB Cosmetics, including her plans for future expansion, rebranding and new product lines.
Meet our guest – Anna Boiardi, founder of AnnaB Cosmetics
Anna Boiardi, also known as the Alchemist of Italian Natural Cosmetics, is the founder of AnnaB Cosmetics, a specialty beauty brand focused on creating high-quality, natural skin care products.
Before launching her skincare line, Anna was a reporter on Italian crime TV show Quarto Grado, a role that led her to explore a new passion in skincare formulation to balance the emotional demands of her job.
Through her brand, AnnaB Cosmetics, Anna has developed a line of products designed to address her own skin concerns—blackheads and dryness—using innovative, natural ingredients. Today, AnnaB Cosmetics offers 17 products and continues to grow as a trusted name in natural skin care.
Learn more about AnnaB Cosmetics:
Special offer for listeners:
Use code FORMULABOTANICA20 for 20% off all products at AnnaBcosmetics.com
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Thank you for joining us on this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotifyor YouTube so that more people can enjoy the show. Don’t forget to follow and connect with us at Facebook and Instagram.
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Lorraine Dallmeier is a biologist, certified environmentalist, and CEO of Formula Botanica, the award-winning online organic cosmetics school. Read more about Lorraine and the Formula Botanica team.
