The real reason your moisturizer isn’t working

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The Real Reason Your Moisturizer Isn't Working

Ever feel like your moisturizer just isn’t cutting it? Your skin remains dry, flaky or even oily, no matter how consistent you are. Disappointing, right? The truth is, it’s not always the moisturizer’s fault. Factors like your skin type, product formulation, and even how you apply it can make a big difference.

But don’t worry – we’re here to help! We’ll reveal the real reasons why your moisturizer may be falling short and share expert tips to help you finally achieve that perfectly hydrated, glowing skin you’ve been wanting.


Because moisturizer isn’t for everyone

Using the wrong moisturizer for your skin type can do more harm than good. A formula that’s perfect for dry skin can make someone with oily skin feel oily or clogged, while the wrong choice for sensitive skin can lead to irritation. To get the best results, it’s essential to choose a moisturizer tailored to your skin’s unique needs.

Understand your skin type

Your skin type—whether oily, dry, combination, or sensitive—determines its hydration needs. Identifying it is the first step to finding a product that works effectively.

Dry skin: Additional hydration is needed to replenish lost moisture.

Oily skin: Benefits from lightweight formulas that balance oil without clogging pores.

Sensitive skin: It requires gentle, soothing ingredients to prevent irritation.

Choosing the right ingredients for your skin

Here’s how to combine your skin concerns with the ideal ingredients:

Dry skin: Look for humectants like hyaluronic acid to attract moisture and occlusives like shea butter to lock it in.

Sensitive skin: It requires gentle, soothing ingredients to prevent irritation.

Oily skin: Stick to lightweight, non-greasy options with ingredients like aloe and squalane for non-greasy hydration.

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Are you applying your moisturizer the right way?

Even the best moisturizer can underperform if you don’t apply it properly. Here’s how you can maximize its benefits with proper techniques.

Incorrect placement of products

Always apply moisturizer to slightly damp skin after cleansing to lock in hydration. When layering products, follow this order: first serums, then oils, and finish with moisturizer. This ensures that each product is absorbed properly and does not interfere with the others.

Using too much or too little product

The right amount is key. Use a pea- to dime-sized amount — enough to cover your face without overdoing it. Too much can leave skin feeling greasy, while too little won’t provide enough hydration.

Neglecting to prepare the skin first

Cleansing and exfoliating are necessary steps to prepare your skin. They remove impurities and dead skin cells, allowing your moisturizer to be fully absorbed. Try using a mild option like 100% PURE Fermented Rice Water Purifier to effectively cleanse and prepare your skin.


The role of moisturizer formulation

Not all moisturizers are created equal. Their effectiveness depends on their composition and understanding how they work is key to achieving healthy, hydrated skin.

Moisturizers typically contain three types of ingredients that work together:

Moisturizers: These attract water to your skin, keeping it hydrated. Examples include glycerin and hyaluronic acid.

Emollients: These smooth and soften the skin, filling the gaps between the skin cells. Vegetable oils such as argan oil are excellent emollients.

Occlusives: These form a barrier to lock in moisture and prevent it from evaporating. Look for ingredients like shea butter and beeswax.

Prevention of water loss, known as transepidermal water loss (TEWL), it is essential for maintaining healthy, hydrated skin. When moisture escapes, skin can become dry and vulnerable. That’s why a well-designed moisturizer doesn’t just hydrate—it also strengthens the skin’s barrier to seal in moisture. By choosing a product with the right balance of ingredients, you can ensure your skin stays nourished, firm and resilient to everyday challenges.

Signs that your skin barrier needs repair


If your moisturizer doesn’t seem to be working, the problem may be a compromised skin barrier. This natural shield protects your skin from environmental stressors while locking in moisture, but when it’s damaged, it can’t do its job effectively, leaving your skin dry, irritated and sensitive.

Common signs of a weakened skin barrier include persistent dryness, redness, irritation, and increased sensitivity to products or environmental factors. These issues indicate that your skin is struggling to retain moisture and protect itself.

To repair and strengthen your barrier, focus on moisturizers with barrier-repairing nutrients. Light options like 100% PURE Hydra Drench Creamenriched with chia seed gel and aloe, they provide soothing hydration without clogging pores. For intense moisture and long-lasting skin health, try 100% PURE Organic Rose Oil, which helps restore and strengthen your skin’s natural defenses. With the right care, you can rebuild your barrier and achieve smoother, healthier skin.

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Maximize results with the right moisturizing routine

Proper hydration is the key to glowing skin. Follow a targeted hydration routine to maximize your skin care results.

Combine your moisturizer with a serum like 100% PURE Vitamin C Serum to boost hydration and brighten your skin. Serums deliver active ingredients deep into your skin for optimal results.

Then apply a light oil such as 100% PURE organic Marula oilover your moisturizer to lock in hydration. Its non-greasy formula nourishes and protects your skin.

After this use 100% PURE Yerba Mate Mist SPF 30 during the day for light hydration and UV protection. At night, choose richer products to repair and renew your skin.


Top 100% PURE moisturizers for every skin type

100% PURE offers a variety of natural, high performance moisturizers designed to cover all skin types. Whether your skin is dry, oily, sensitive, or somewhere in between, there’s a product tailored to meet your unique needs.

For dry skin: Restorative Sea Culture Extra Rich Créme – Enriched with marine minerals, this ultra-hydrating formula repairs and restores moisture for smoother, healthier-looking skin.

For Normal to Combination Skin: Hydra Drench Cream – A lightweight water-based moisturizer ideal for weightless daily hydration.

For sensitive skin: Moisturizing Rose Water Milk – A soothing, nourishing solution that gently soothes irritations and keeps skin comfortable.

For oily skin: Organic Marula Oil – Provides non-greasy hydration, balancing oil production while leaving skin soft and supple.


FAQ section

How do I know if I’m using the wrong moisturizer for my skin?

If your skin feels oily, dry or irritated despite regular use, you may not be using the right moisturizer for your skin type. For example, heavier creams may be too much for oily skin, while lighter formulas may not provide enough hydration for dry skin. Pay attention to how your skin reacts after application to determine if adjustments are needed.

Can over-hydrating cause problems for my skin?

Yes, over-hydrating can clog pores, lead to breakouts, or leave skin feeling greasy, especially if you’re using products that aren’t suited to your skin type. It’s important to find a balance by using the right amount of moisturizer for your needs.

What ingredients should I look for in a moisturizer for dry skin?

For dry skin, look for moisturizers like hyaluronic acid to absorb moisture, emollients like vegetable oils (eg argan or avocado oil) to soften and smooth, and occlusives like shea butter to lock in moisture and prevent moisture loss.

Why does my skin feel oily after applying moisturizer?

If your skin feels oily, your moisturizer may be too heavy for your skin type or you may be using more than necessary. Choose lightweight, non-greasy formulas if you have oily or combination skin to avoid clogging pores and creating excessive shine.

Should I change my moisturizer with the seasons?

Yes, your moisturizer may need an adjustment as the seasons change. During the colder months, you may need a richer, more emollient moisturizer to protect against dryness, while lighter formulas may be better for the warmer months when your skin produces more natural oils.


Unlock the power of hydration

A moisturizer may not work if it doesn’t match your skin type, contains the wrong ingredients, or is applied improperly. By understanding your skin’s needs, choosing the right products and using the right ones, you can achieve hydrated, glowing skin that looks and feels its best.

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