From day one, Olaplex tried to defy the limits of hair care – to do what others said was impossible. Our innovative bond technology did just that. He cures the hair from the inside out and showed the world that beauty and health can coexist. Olaplex is designed to defy.
Our new brand campaign, designed to defy it, captures the fearless spirit that has helped us to change hair care forever and to celebrate the confidence that bond technology gives its professionals and customers. It is a reminder in all of this a healthy foundation has the power to unlock endless potential.
The campaign is focusing around three Olaplex ambassadors and their celebrity customers who perfectly integrate the designed to defy them.
Jenna Lyons x Jenna Perry
Fashion Leader & Tastemaker: Jenna Lyons is a pioneer of the fashion industry. From her time to J. Crew until the years she spent brands and trends shaping, Jenna has gained her reputation as a fearless business leader and style icon. Her effortless look begins with the fundamental health of the hair. It uses Olaplex to defy damage, elements and anything else that prevents the natural beauty of her hair.
Known for her careful approach to creating a stunning hair color, Jenna Perry has collaborated with some of the world’s best-known trendsetters: Bella Hadid, Dua Lipa, Emily Ratajkowski, Rosie Huntington-Whiteley, Mary-Kate and Ashley Olsen and more. Based in New York, Jenna Perry’s living room is a destination for beautiful healthy color and effortless style.
Nicola Coughlan x Halley Brisker
Cultural Image & Rising Star: Nicola is one of the most sought after actors in today’s. Famous for her role in Bridgerton and defending the worlds of film and beauty, Nicola’s confidence shines up and off the screen. Olaplex is a key in her hair care routine, helping her defy the color damage and maintain the signature of the Bomber blonde red carpet ready. A healthy foundation allows her hair to reflect light, shine brighter and maintain her natural shine.
At 16, Halley started a career at the salon and immediately took seats in a series of top London hairdressers to learn his boat. When he was given the opportunity to help a photo shoot for a top magazine, he first ran to do the hair for publication, cinematic, music videos and fashion. Known for the help of top actors and models to achieve amazing, healthy hair, his work can see in international publications such as Vogue, Elle, Cosmopolitan and many others.
Sydney McLaughlin-Levrone x Naeemah Lafond
Olympian & Inspiration: Sydney is known all over the world for the power, grace and discipline it incorporates on its way to become an Olympic gold medal. Whether she reaches the climax of her sport, leading talks about well -being, or affecting fashion trends, Sydney’s confidence and confidence are inspiration for millions. She uses Olaplex to keep her hair healthy and loud. A healthy foundation allows her hair to defy the damage of a required timetable and maintain the naturally beautiful shape and definition.
Naeemah Lafond is a American Haitian, born in Brooklyn and an international teacher. It is recognized worldwide for the creation of a virtual statement looking for corridors, global advertising campaigns, top fashion versions and top hair care brands. It is the 2024 Naha editorial stylist of the year. Outside her work on the chair, Lafond wrote a driver virus that changes conversations on how the industry could include black artists and hair more and launched a guidance program for hairdressers focusing on black women in fashion.
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