Ciara Celeste | Journalist
From accelerated trends to influence marketing and virus content, Tiktok has become a driving force in the beauty industry. But what stands out from other social platforms? Why is Tiktok more than another social media application? Let’s take a closer look.
Initially it started as an application focusing on music, Tiktok evolved into a global engine for discovery, influence and commerce-especially in the beauty area. According to Laura Karinn Elle, “52% of users say they discover new beauty products in Tiktok.” This is not only impressive – it is revolutionary. The platform has democratic influence, allowing everyday users to become beauty tastemakers overnight. With features such as the Tiktok store, trademarks and independent sellers can now drive markets directly through the content, turning occasional scrolling into a strong consumer action.
An important catalyst behind this shift is Gen Z. known for their authenticity and innovation, Gen Z users have redefined digital marketing. Whether through the comic sketches, the raw routines are “getting ready with me”, or the product reviews shot in Sleepwear, managed to break the overly elaborate platform molds like Instagram. In Tiktok, defect is embraced. The atmosphere is real, analog and refreshing unspecified – and this authenticity translates into confidence.
Unlike Instagram, where focuses often lean towards polished aesthetics and perfect lifestyle, Tiktok has drawn a place for everyday creators who feel accessible and genuine. This tone shift has made it easier for the public to connect with the creators and, by extension, the products they promote.
– Advertising –
According to Dalziel & Pow ideas, beauty remains one of Tiktok’s largest and most successful communities. This is largely fueled by the rise of the content produced by the user (UGC), where everyday users-often with moderate monitoring-creating content for the brands they already love. Through consistency and real commitment, many of these users eventually land brand agreements, proving that the influence is no longer intended for the elite.
While the platform recently faced a brief terrorism with possible bans and restrictions, the impact of Tiktok remains undeniable. It has reshaped the way in which the market markets discover, how consumers discover and how trends are born. In short, it gave the beauty industry a bold, new digital playground – and does not slow down anytime soon.
Source:
Gen Z, Tiktok and the influence on beauty – Dalziel & Pow
