Podcast 272: Can beauty survive in a post-natural world? The truth about sustainable beauty

Is the future of beauty really in a workshop? Or is real viability still on the ground, roots and traditional ways of working with nature?

In the last part of the series of four parts that challenges her thinking, Formula Botanica Lorraine Dallmeier’s CEO looks forward to the definitions of sustainable beauty and wonders if the next big gap will not be natural vs synthetic but harvesting vs. laboratory.

Following the strong green episode of last week’s green beauty on how beauty marketing often supplies shame and excessive consumption, this final episode explores the rise of biotechnologies, the weakening of the natural synthetic discussion and what they mean by of lavender.

This episode is a must-listen for anyone who wants to shape-not just to follow-the future of sustainable beauty. Tune in now!

“I believe that the next big battle in beauty is not going to be about whether something is synthetic or natural. It will be about whether it was harvested by nature or cultivated in a laboratory.” – Lorraine Dallmeier

KEYS PRODUCTION:

• Why is the old physics faded against synthetic discussion: The movement of natural beauty was once determined by its opposition to synthetic ingredients, but consumers and brands now ask more separate questions. Where does an ingredient come from? How is it done? What is the environmental and social cost? These are the new indicators of sustainable beauty and do not fit neat into binary categories.
• The rise of biotechnology – and why is it going quickly: Biotech offers the restraint of large signals, purity, detection and control of the supply chain. It is already mainstream (think of hyaluronic acid, niasinamide and tiles), but it is going to be even bigger. The key question is not whether Biotech is “good or bad”, but how is marketed and if used to really support viability or simply sell more products.
• What happens when science becomes tobacco screen: There is nothing wrong with laboratory ingredients-unless they are used to bypass moral control or distract from deeper systematic issues. When the brands begin to use the language “supported by science” as the new face of green washing, they run the risk of repeating the same mining standards that have always followed beauty. Innovation must serve people and the planet, not just profit margins.
• Because the future of beauty can be a patchwork: There is no single solution. Some ingredients will be better cultivated in the laboratory. Others will thrive because of their deep connection to the place, people and traditional knowledge. The future of the beauty industry should be based on context, transparency and flexibility, not false choices between “nature” and “science”.
• Select the awareness, not the sides: Whether you are a manufacturer, founder or consumer consumer, your power lies in the questions you ask. Do not be dazzled by biotechnology claims or nostalgic natural name. Ask who benefits, who has been affected and what sustainability means in every situation. Because the future of beauty is being built right now and we all have a say in what is happening.

Thank you for joining us for this episode of Podcast Formula Botanica Green Beauty. If you liked to hear, share, register and review this episode Podcasts Apple; Note or YouTube so that more people can enjoy the show. Don’t forget to follow and log in with us Facebook and Instagram.

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Lorraine Dallmeier is a biologist, a chartered environmentalist and the CEO of Formula Botanica, the award -winning online school cosmetics school. Read more about Lorraine and Formula Botanica.