We often hear the algae described as a climate solution, a regenerative cultivation, and even a superfood – but despite the advertising campaign, it has not yet broken in our daily lives in the way that many predicted. In beauty, especially KELP’s potential is huge, but the sector is just starting to unlock it.
In this weekly episode of talks Green Beauty, we explore the fascinating world of regenerative ocean cultivation with Samantha Garwin, Market Development Manager at Green wave.
Sam shares why Kelp offers functions that we simply can’t get from land plants, how the beauty industry can use this ocean cultivated and what obstacles are still holding it behind the mainstream.
If you are curious about what will happen to sustainable ingredients – and why Kelp could transform the way we express about skin health, transparency and climate durability – this is an episode that you will not want to lose.
Also, if you are the founder of the beauty brand, Sam reveals an opportunity once in life to apply Greenwave Colab’s Kelp Innovationwhich offers up to $ 50,000 in funding to help pioneering brands bring products that supply KELP to the market.
“Kelp gives us a whole new palette to work with beauty-a different set of compounds, benefits and capabilities that plants based on land simply cannot provide.” – Samantha Garwin
In this episode with Samantha Garwin, you will hear:
- From training to markets: How Greenwave went from the support of young KELP farmers with licenses and technical know -how to build a complete regenerative oceanic economy that connects the farms with industries.
- The unique benefits of KELP: Because KELP offers functional compounds such as antioxidants and polysaccharides that make it unique to the personal care and health of the skin.
- From obstacles to adoption: Scientific, regulatory and cultural obstacles that prevent a beauty ingredient.
- KELP Innovation Colab: A new and unique initiative that provides funding, wording support and corporate relationships for the existence of trademarks innovative beauty.
- Why beauty could lead the way: How the beauty brands could succeed in making Kelp mainstream, where food has struggled.
Basics include:
- KELP cultivation helps to restore ocean: KELP is a regenerative solution that improves ocean health, while offering new income currents for coastal communities. Unlike the wild harvest, the ocean cultivation provides a sustainable, gradual supply chain.
- Each species has unique powers: Different Kelps support hydration, barrier repair and even possible protection against ultraviolet radiation, but only a handful have still been approved by regulators. Expanding the recognized list of species is vital to beauty.
- Consumers need training: The awareness of algae in skin care is still low. Buses can help shift the perception by projecting KELP as a desired high performance ingredient and not a “healthy eating” position.
- Colab is a changing player: KELP Innovation Colab offers funding of up to $ 50,000 per trademark, direct access to suppliers of ingredients such as MacrovianAnd even a trip to Alaska Kelp Farms, creating a unique opportunity for innovation.
- Future Opportunities for KELP: In the next decade, Kelp could transform beauty and packaging. The food is delayed, but beauty is ready for disorder and the benefits of KELP make it an ingredient to watch carefully.
Meet our visitor: Samantha Garwin, Greenwave Market Development Manager
Samantha Garwin is the market development manager at Green waveA non -profit organization that creates expandable, fair purchases for regenerative oceans. Through training, R&D commercial pilots and the support of the value chain, SAM allows companies to take KELP from the sea to sale as ingredients in food, beauty and beyond.
Since 2019, Sam has driven AlgaeAn application with support for the development of Wraparound businesses that connects over 90 algae farms in eleven US states and Canadian provinces. The new KELP Innovation ColabLaunched in September 2025, it connects beauty brands with KELP farmers to develop strong, ocean types that are better for humans and the planet.
Sam is based on more than 14 years of experience in building sustainable supply chains and socially responsible business models. Before Greenwave, Sam was Fleishers CEO, a pioneer of the overall retail shell and early employee of Maya Mountain Cacao, a cocoa supplier with bean.
Learn more about Samantha and Greenwave:
Limited Time Opportunity for Founders of the Beauty Brand: Kelp Colab innovation applications are now open! Apply now to kelpcolab.org
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Lorraine Dallmeier is a biologist, a chartered environmentalist and the CEO of Formula Botanica, the award -winning online school cosmetics school. Read more about Lorraine and Formula Botanica.
