Written by Trish B.
In the world of beauty, the name that is synonymous with talent, durability and innovation. But behind the brand is Dee Moncrief, a visionary businessman whose journey from corporate America to the beauty industry is nothing less than inspired.
Dee’s story began in 2019, when she started making hair as a side fuss. By 2020, she had fully embraced her boat, turning her apartment into a mini lounge. She was a world away from her structured life as a financial analyst in the medical field, but something about hairstyling triggered a fire in her soul that no corporate work could fit.
“I always had a passion for hair, but I never saw it as a career,” Dee reflects. “This changed when I took a jump of faith and published the hair of Valentine’s Day especially in the social media. The answer was overwhelming, and then I realized – that’s what I have to do.”
With a growing clientele and a steady move, Dee turned her passion into a brand. In 2023, she took the biggest step still-by spending her own lounge in Montgomery, Al, which recently celebrated her two-year anniversary in January 2025.
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The transition from corporate America to full -time entrepreneurship was not without challenges. She came out of her comfort zone and full faith in her own potential was one of the biggest obstacles she faced. There were moments of self-doubt, times when abandonment seemed like an option, but every time uncertainty fell in, God appeared in his reminder because he began. Faith, consistency and indiscriminate faith in its purpose brought it through the most difficult times.
Her journey has evolved far beyond hairstyling. Dee has created a brand that extends to high quality wigs and hair products, including her own water-resistant lace glue, tie complexes and priming Irons-Products used even by the Jonathan Wright Stylist. Now, she enters a new phase of her business, shifting the focus on natural hair care. This rebrand is not only for the introduction of a product, but for the creation of a whole experience that focuses on healthy hair growth and maintenance. It wants its customers to feel confident that they embrace their natural beauty with products specially designed to nourish and enhance their hair.
Through each milestone, Dee credits her mother about being her biggest supporter, always talking about life in her dreams and instilling the mentality that failure was never an option. But above all, it attributes its success to faith. God remains the foundation of all he does, guiding it through every decision and transition. This journey is more than doing hair – it is to inspire others to get out of faith and chase their dreams.
With a fascinating rebrand on the horizon and new businesses in the projects, Dee Moncrief is not just a beauty empire – sets the scene for something much bigger. “Every opportunity, every victory, even this interview, is a sign that I am on the right track,” he says. “This is just the beginning. D’Aced is ready for the world.
To set an appointment with a quality service or order the necessary for your hair from D’Acced, visit her website
