Written by Trish B.
This past weekend, the highly anticipated Beauty Con LA 2024 returned, taking Los Angeles by storm on November 2nd and 3rd. Backed by Refinery29, the flagship event reaffirmed its reputation as the ultimate gathering for beauty enthusiasts, industry leaders, influencers and celebrities. Attendees were treated to an immersive experience filled with live interviews, insightful panel discussions, product demonstrations and unfiltered real talk from some of the biggest voices in the beauty world.
Beauty Con LA 2024 featured a dazzling array of notable figures who captivated the audience with their stories, perspectives and expertise. Featured attendees included actress Lili Reinhart, rapper and beauty enthusiast Saweetie, fashion icon Law Roach, and beauty innovators like JaNa Craig, Serena Page, Mariana Hewitt, and Jonathan Van Ness. Their participation brought energy and authenticity to the panels, highlighting topics ranging from beauty inclusivity to navigating the evolving landscape of beauty entrepreneurship.
Beauty Con LA attendees enjoyed a number of interesting activities that went beyond the typical convention. From meet and greet opportunities to live demonstrations and panel discussions, the event was a hub for hands-on experiences. Attendees explored new product lines and exclusive releases from major beauty brands, learning about the latest innovations in skincare, makeup and sustainable beauty solutions.
Live demonstrations, insightful workshops and the opportunity to connect directly with beauty leaders allowed attendees to deepen their understanding and appreciation of the multifaceted world of beauty. Giveaways and special offers further enhanced the event, making it both educational and rewarding for all who attended.
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Participation and Representation in the Core
A defining theme of Beauty Con LA 2024 was participation. This year’s event reinforced the commitment to promote a space where beauty is celebrated in all its different forms. Speakers highlighted the beauty challenges facing underrepresented communities, with panels highlighting the importance of expanding representation across the industry. Brands that embrace these values were featured prominently, advancing the narrative and inspiring meaningful conversations around beauty and identity.
The unforgettable moments of the weekend were captured in vivid photos, showing the excitement and community spirit that Beauty Con LA is known for. Attendees posed with their favorite influencers, watched live demos and participated in exclusive sessions that brought new perspectives to the fore. For those wishing to relive the event or catch a glimpse of the highlights, photos from the weekend are available for download here.
As a networking haven, Beauty Con LA provided attendees with the opportunity to connect with professionals from all corners of the beauty industry. Whether it was budding entrepreneurs meeting brand founders, influencers mingling with established content creators, or enthusiasts forging connections with their beauty icons, the conference highlighted the importance of community and collaboration in shaping the future of beauty.
As Beauty Con LA 2024 came to a close, it left attendees buzzing with inspiration and anticipation for what’s to come. The event was a powerful reminder that the beauty industry continues to evolve and is driven by the passion, creativity and stories that unite us all. The experience underscored that beauty is more than skin deep—it’s a celebration of individuality, a call for inclusion, and a platform for innovation.
Beauty Con LA proved once again why it is an essential event for shaping the next wave of beauty trends, conversations and cultural shifts. It cemented its position as not just a showcase but a place of empowerment where anyone – regardless of background – can see themselves represented and uplifted.
Photo credits by: Photo by Leon Bennett/Getty Images for Beautycon
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