Author: Melissa Mixon
Let’s be real for a second. When it comes to black hair, nobody does it like us! Our crown? It’s holy, it’s powerful, and it’s BIG work! Some of your favorite black-owned haircare brands have cashed in on major deals, but make no mistake—they’re still running the show behind the scenes, making sure we’re out here thriving, one curl and one curl at a time. Let’s break down some brands that have passed the baton but are still steering the ship.
1. SheaMoisture
The OG who remains undefeated. SheaMoisture landed that major deal with Unilever in 2017, but founder Richelieu Dennis isn’t just pretty. No, he’s still involved, making sure the company honors its roots and serves the community that built it.
2. Daughter of Carol
When L’Oréal folded Carol’s Daughter in 2014, Lisa Price didn’t just walk away. Sis has remained a leader, making sure her products continue to serve textured hair. And let’s be honest, we’re STILL running to grab that Hair Milk!
3. Mielle Organics
Monique Rodriguez made headlines when P&G got into the game, but she’s still doing her thing! Her fierce leadership and passion for growth prove she’s here for the long haul, ensuring Mielle remains a favorite for naturists everywhere.
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4. The choice of mane
Courtney Adeleye created a movement, and even after selling her company to MAV Beauty, she was there to push the narrative. Because when you’re the boss, you don’t just back down. Level up!
So, shout out to these black-owned brands that stepped up without losing their soul. They’re sold out, but the heartbeat of Black hair care still elevates each product. These queens are still here, proving that when it comes to us hair, is always longer than professional — it’s heritage.
