Written From: Rainy “Cutie Country” Cates
In a world full of hair care fails and corporate shakes, that’s actually win For black entrepreneurs everywhere. Carol’s daughter, the pioneering brand that reformed the landscape of the texture of hair care, has officially returned to its independent roots and let’s just say – our hair is a little happier for it. The brand, under the management of L’Oréal for the last decade, returns to its black roots. The announcement, made on March 3, sent waves of excitement through the beauty industry – and for good reason.
Let’s be real: We all know how much we Love a good win with hair. After what seemed like an endless series of failures-such as the dark cloud of canceled Dei initiatives by the new administration-seeing an independent, black brand of beauty growing again as a triumph of the epic proportions. Carol’s daughter, founded by the only Lisa price in Brooklyn more than 30 years ago, is behind and is bolder than ever.
In a heartfelt Instagram position, Lisa Price, who will now serve as president of the brand, shared the big news: Carol’s daughter is reuniting with her roots and takes things to a completely new level. “This next chapter? It’s bolder. It’s fearless. This is the innovation that not only follows the trends but puts them, “ Said the price. “And most importantly, this is the deepening of our commitment to you, the community that built us, to every person who has ever believed in me, to those of you who have moved with Carol’s daughter from day one.”
Let’s take a moment to appreciate it. You know, we’re all there – trying to find a hair care brand that really talks to us. Carol’s daughter has been there for decades, evolving, flourishing and firmly supporting the hair in a way that has always felt like an erotic letter to the Black Community. So, hearing that this legendary brand is moving forward independently once again? You know We had to give a virtual applause.
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Now, before someone is dragged too-YesThis transition to a new chapter is possible thanks to a fascinating new collaboration with an independent beauty businessman who has serious steaks in the redemption and development game. But don’t worry, your honor is still on the steering wheel, driving the ship with the same passion and creativity that made her daughter Carol a domestic name. Is a one shine in the true sense and could not come in a better time.
L’Oréal, who has cultivated Carol’s daughter for over a decade, has expressed nothing but pride and confidence in the company’s return to independent property. “We are proud of the long legacy of Carol’s daughter and the transformative impact he had on the beauty industry,” said David Greenberg, Managing Director of L’Oréal USA. “At the heart of this heritage is Lisa Price, a businessman who has always been ahead of her time and has built Carol’s daughter in a beloved brand who has honored and celebrated color women for decades.”
Honestly, after all the discussion of diversity and integration scanned by the table in corporate America, this feels like real win. The return of Carol’s daughter is fully independent, with the price in the spotlight, proves that black entrepreneurship is not only survived – it is thriving. And we can talk about how empowering namely;
But good vibes do not stop there. Carol’s daughter’s fans have already shouted about their excitement. People are above the moon, with demands that are flooded for the return of favorite products. “Congratulations! Please restore body products! Specifically the ocean aroma!” A loyal customer commented on Instagram. We feel you, we know that the aroma of the ocean was everything.
With her new independent business partner, Carol’s daughter is ready to honor her rich story while pushing the boundaries to build a bright future. As Lisa Price says, it’s time for a new chapter of innovation, empowerment and, of course, a very natural hair celebration. We cannot wait to see what will happen to the brand that was a trailblazer for over three decades.
In a beauty industry that often feels as if it is stuck in a loop of the same old thing, Carol’s daughter’s decision to return to his roots is like a breath of fresh air. It is proof that when black entrepreneurs take the reins, magic happens. Here’s the one for the next chapter– One that is guaranteed to be as bold, wild and beautiful as women and men serving.
Now, let’s hope that the aroma of the ocean really makes a return, huh?
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