Author: Trisha B.
Cantu Beauty, a renowned hair and skin care brand, is pleased to announce a new line of new products with organic ingredients. These products are specially designed to meet the needs of people with split, curly and coily hair. Cantu Beauty has teamed up with Skai Jackson, an award-winning actress and the new Cantu brand ambassador, to officially launch this new line of reformed products. The products are enriched with certified organic fair trade shea butter, sourced in collaboration with the Global Shea Alliance. The new range of products aims to deliver increased moisture to maintain hair health and ensure it looks great. Our team had a chance to sit down with Skai Jackson about the new partnership. Here’s what he had to say:
Skai J.:I have always had a hard time finding products for my hair and Cantu is a brand I have
it’s always used, so this is a full circle moment for me. The brand was so amazing
my hair.”
Hype Hair: How do you feel about the trend for black people to wear natural hair without
shame in different industries?
Skai J: “Well, I’m starting to see things now, even with men and their natural hair and
they are afraid at school or at work and how they have been asked to cut or shave their hair.
However, everyone’s hair is different and no natural person should do this
they feel compelled to change their crowns to make anyone else comfortable.”
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Hype Hair: What it means to represent a famous brand that he works for
improving products and communities by controlling the bias of different hair textures?
Skai J: “I love that now we don’t have to do that anymore. Even in my own career
experience, if I wasn’t excluded because of my hair, I would remove myself from it
equation. I can appreciate how we are united by supporting these brands and
each other.”
The actress says she’s looking forward to all the upcoming events with the partnership, as she’s excited to share details about the new products and represent the brand in 2024. Cantu has improved the formula for the popular Cantu Leave-In Conditioning Repair and other products from an increase of the number of natural oils without silicone and drying alcohol. This change has made the product healthier for many hair types as shea butter, avocado, grape seed oil and other natural oils have been added to provide strength and nourishment. Like Cantu, dozens of companies are capitalizing on the trend of creating sustainable, natural and organic beauty products. New products for Cantu will soon be available online and in stores.
