PureMatch Liquid Concealer is a multitasking concealer with weightless coverage and a soft matte finish. Use to conceal, brighten and highlight while nourishing skin and providing natural-looking coverage. Can be used as under eye concealer, blemish concealer or all over concealer! PureMatch is packed with skin-loving ingredients to soothe, soften and support skin hydration. Indian Dammar conditions skin and supports skin elasticity, while Prickly Pear soothes, softens, protects and hydrates, making this the perfect concealer for mature skin or dry skin. This unique formula also contains an exclusive blend of oils and waxes that protect the skin and prevent trans-epidermal water loss. These 16 true skin tones help you conceal imperfections, illuminate high points and define your features for a more refined, refreshed and defined look.
What is PureMatch Liquid Concealer?
PureMatch Liquid Concealer is a multitasking concealer with weightless coverage and a soft matte finish. Use to conceal, brighten and highlight while nourishing skin and providing natural-looking coverage. Can be used as under eye concealer, blemish concealer or all over concealer! PureMatch is packed with skin-loving ingredients to soothe, soften and support skin hydration. Indian Dammar conditions skin and supports skin elasticity, while Prickly Pear soothes, softens, protects and hydrates, making this the perfect concealer for mature skin or dry skin. This unique formula also contains an exclusive blend of oils and waxes that protect the skin and prevent trans-epidermal water loss. These 16 true skin tones help you conceal imperfections, illuminate high points and define your features for a more refined, refreshed and defined look.
Finding the perfect concealer shade match
With 16 shades available, it can be hard to find the perfect shade match! Here are some tips from Global Makeup Artist and Educator, Nechelle Turner.
- Using our simple “Match and More” speed matching chart, determine the depth of your skin tone.
- The categories are: Fair, Light, Light to Medium, Medium, Medium to Dark, Dark, Deep, Deeper.
- Please visit our PureMatch product page and visit the “Match and more” chart that shows the different skin tone categories.
*Remember these are suggestions if you want to go brighter or deeper in any category, these true skin tones make it easy to tap into your inner makeup artist, so have fun.
If you prefer to get hands-on help with shade matching, feel free to email our Beauty Advisors at BeautyAdvisors@janeiredale.com or visit a partner location for a personal match.
How to apply PureMatch
Choose the PureMatch Liquid Concealer shade that best matches your skin tone to conceal imperfections, even out skin tone and cover discoloration. Use the tip of the applicator for targeted application, such as concealing imperfections or small areas of discoloration. For larger areas you want to conceal, lay the applicator flat and apply a dab of the product to the face. For a more precise application, use the camouflage brush to blend. For all the concealing, use the Blending/Contouring Brush to blend and camouflage.
To use PureMatch Liquid Concealer as a highlighter, apply your light shade to the inner corner of the eyes, the tops of the cheekbones, the center of the forehead, the center of the chin and down the bridge of your nose.
The key to using our PureMatch Liquid Concealer as a contour is to use a shade that’s deeper than your skin tone to sculpt and define. Apply this shade to the temples, sides of the nose, under the cheekbones and under the jawline. Then blend it out with a Blending/Contouring brush.
We hope you’ve learned everything there is to know about our NEW PureMatch Liquid Concealer and are ready to incorporate it into your Skincare Makeup System. We hope you love it as much as we do!
Don’t forget to share your look on social media by tagging @janeiredale and using #TheSkincareMakeup.
