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When it comes to travel essentials, Away luggage will always be at the top of your desert island packing list. The brand’s range of durable luggage not only withstands the toughest journeys, but looks super good while doing it. We’re always in love with her trendy collaborations — her recent Island Pink collection was giving off serious Barbie vibes — but the brand’s latest release sees her revisit a classic category that many other travel brands have overlooked: softside luggage.
Soft-sided luggage can get a bad rap due to its old-fashioned design and limited color variety. Here’s why we welcome this news with open arms (and passports): We often use a softside suitcase whenever our travels require more generous packing space, given the way most softside luggage unrolls at the top and therefore they have much greater vertical depth. And yet, most soft-shell luggage on the market is, quite simply, boring to look at. Consumer demand for better (and more aesthetically pleasing) soft-sided luggage is something the brand has tapped into. According to a 2022 Retail Research Reportsoftside luggage dominates 75% of the global luggage market.
So Away does what it’s always done best — bringing its signature design flair and durable construction to a range of lightweight and flexible nylon suitcases. To celebrate the launch, the brand tapped a number of actors, creatives and tastemakers to front the campaign, including Alan Ruck, Jenny Walton, Aminatou Sow and Megan Stalter.
Read on for the lowdown on this new luggage drop, which is sure to earn you plenty of compliments as you walk through the boarding gate.
The softside collection is available in four sizes: He continued, Greater transport, Mediumand Large, with four colors for each size (black, blue, clay pink and grey). The smallest 22-in Softside Carry-On has enough space for up to five days of essentials, while the Softside Largeat just under 29 inches tall, it’s perfect for a two-week trip.
In classic Away fashion, thoughtful details abound: Each suitcase contains two hidden exterior pockets that can fit everything from passports to laptops. (A friendly reminder not to pack your luggage.) The bags are made of durable nylon material that can handle the toughest luggage handling. Most softside suitcases on the market aren’t waterproof, but Away’s softside bags have a water-repellent coating, so there’s no need to worry about getting drenched walking from the train to your hotel.
Another impressive feature is the internal mesh divider, which is not usually included in softside suitcases. This panel not only helps compress the contents of your luggage, but provides extra space to store essentials such as underwear and socks. If you’re still running out of space, each bag can be expanded an additional 1.75 inches, and the wheels are equipped with stabilizers so they won’t tip over when front-loaded with your groceries.
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