Written by: Mo Clark
Beauty, business and bold innovation clash as Eroshell’s Beauty weekend He makes his dazzling return and better than ever! Known for the redefinition of Glam, while creating space for important connections, this year’s Expo is increasing the bar with a fascinating new business development focus, dynamic laboratories and projector in integration. From adding male-focused experiences, such as Barber Showcases and Tattoo Artistry for the business debut and one business nighttime night, Eroshell proves once again that beauty is more than skin deep-it is a way of life, a movement and a mission.
HH: Eroshell, the beauty weekend is back and more bold than ever! What surprises or new experiences can attend parties to get the exposure to the next level?
Eroshell: The surprises we have for the beauty of the Weekend Expo will now have a business department. There, they will be hair and business lessons for men and women. Also a business networking night. New experiences include added males to the beauty weekend. So we have barbers. And tattoos.
HH: You have curated an incredible blend of talent – from barber to dancers to beauty bosses. How do you balance glam with grinding to make sure this weekend is both fun and transformation for participants?
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Eroshell: The beauty weekend this year is comprehensive to everyone, from children to adults. With? Suppliers with homemade items. Hair, barber and fashion exhibitions
HH: Let’s talk about the Glow-up goals! What is the workshop or panel that you think every beauty professional should not lose absolutely this year – and why?
Eroshell: My goals are to have the beauty weekend in 12 cities, a workshop (business taxes) as well as a retirement plan. This year we have something for everyone
HH: The beauty weekend is for the community as well as for cosmetics. What makes South Florida the perfect place to host this celebration of creativity, culture and commerce?
Eroshell: South Florida has all this, because we don’t have it here. Every time you go they look up to southern Florida. This place has the most different people.
HH: As the founder of this PowerHouse event, what was the most complete moment of your cycle so far-and how does it feed your mission to continue to push the beauty industry forward?
Eroshell: The development of the small business … is a need and they want …
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As Eroshell continues to escalate the beauty weekend with plans to expand to 12 cities, its vision remains crystalline: to lift entrepreneurs, to create genetic wealth and celebrate the culture behind the boat. With the vibrant, different southern backdrop of southern Florida and a passionate community of creative and change, the beauty weekend is more than just a fact-it is a full cycle experience that enables participants to shine in every area of life.
