By Teia Burroughs On stage with the hair of advertising campaign
ATL was set on fire this weekend – and not just because of sunshine. The Grind Pretty Fest 2025 pulled with power, purpose and pure magic for its fifth anniversary and trust me, this year was the most virtual.
It was held at the live West Side Cultural Arts Center from April 11th to 13th, this three -day celebration was a masterclass at what happens when unstoppable women come together to build, brand and break the boundaries. And of course, advertising hair was on stage that catches every sound and brotherly connection.
Five years wonderful
What started as a dream by the Beauty Chief Mimi J. and the ever -legendary DJ Traci Stele has bloomed in a complete movement. Grind Pretty is not just a festival – it’s a force. With more than $ 35,000 invested in brands led by women over the years, this community has plundered beautiful and smoothing for purpose.
– Advertising –
Walking in, you knew this was not the average manifestation of your women’s empowerment – you felt the vibe. Electric. The crowd? All the queens. Shipment? Strengthen black women to shine unexpectedly.
Power panels + gems that change the game
From technology to brands, the weekend was full of laboratories and panels that went deep – think of business credits, AI strategies and how to build a truly legacy. Whether you start your first product or escalate in seven figures, these sessions threw the kind of gemstones that let you change forever.
And let’s not forget the $ 5,000 lift competition – a living face of bold visions and brave bosses on a mission to secure this business funding bag! Following these wild founders with power and confidence will inspire and motivate anyone and certainly inspired me.
Djs + dance breaks = treatment
Of course, no Grind Pretty Fest is complete without the dopest soundtrack in the city. The DJ series of all women was straight about: DJ Traci Stele, Princess Cut, Queen of Spades, C. Devone, Dj Boogie-all brought her own taste to the mixture and the crowd was moving as Monday did not come. It wasn’t just music – it was the soul for the spirit filled with queens to put “start to the ground”.
The icons were in the building
– Advertising –
When Trina, Princess Diamond Princess herself, hit the scene? The building shook. He didn’t just – is celebrated. He was honored for her cultural impact, Trina joined a series of women who looked like, such as Toya Johnson-Rushing, Tamika Mallory and Jewel Burks Solomon. Every woman honored is a design on her own – and seeing them recognized in front of a room full of sisters? Priceless.
Beauty, business and black brilliance everywhere
Grind Pretty Fest turned every corner to a celebration of excellence. Women’s brands light the space with pop-ups that have luxurious beauty, fashion and lifestyle goods. Scholarship with other female bosses, selfish people all over the room and exclusive swag bags? Let’s just say, if you know, it shines.
From the heart of the founder
“This is more than a festival,” Mimi J. told Hype Hair. “It is a movement to strengthen women to appear completely, unexpectedly and fearlessly. Five years down – and just start.”
Don’t miss the next
Whether you are a manager of production, a beauty boss, or a woman with a dream and driving, the Grind Pretty Fest is your race. Your scene. Your moment.
– Advertising –
So if you missed this year’s celebration – start programming now. Because the movement is increasing and your seat on the table? Already waits.
For updates, exclusive drops and tea of next year, hit www.grindpretty.com.
