Eye shadows have been a makeup staple for over a century. They first became available to consumers in 1910 with basic colors such as brown, gray and black usually applied with brushes or fingers. Since then, eyeshadow has been an ever-evolving product with trends going from matte to shimmery, bright colors to muted tones and heavily pigmented to very sheer.
Over the years, a variety of trends have come and gone from unblended folds with white highlights in the 60s to bright blues and greens in the 70s to dramatic yellows and purples in the 80s. What’s really exciting is that we now live in an “anything goes” era where influencers and artists wear and implement styles from every era of history. Nothing is off limits. The only challenge to this release is that many people are at a loss as to which styles will work best for their own personal look. This is probably because eyeshadow isn’t as simple to use as lipstick.
For makeup artists and consumers alike, eyeshadow has always been a product that requires a bit more skill to apply. You need to understand the principles of light and dark and have a steady hand to apply it smoothly so it doesn’t look patchy or overdone. Some common laments we hear from those who aren’t comfortable with eyeshadow are “I don’t want to look like I have black eyes,” “I don’t know where to put each color.” Keep it from coming off?’ and “Which brush to use for what?”
The truth is, consumers around the world are still looking for easier ways to make eyeshadow. So it’s no surprise that the new ColorLuxe Eye Shadow Stickshave was one of the most popular products of 2024. Let’s see why these innovative tools were so successful:
ColorLuxe Eye Shadow Sticks are a new approach to shadow technology with a well-curated selection of matte and shimmer tones in various depths and shades. The creamy formula goes on and blends quickly and easily before drying into a powder that lasts for hours. Its ease of application makes it user-friendly even for the most amateur consumers. It also provides the flexibility of use in three different forms: as a shadow, liner or an eyeshadow base that can be layered with other products.
Eyeshadow Stick Application
- One Single Color – Can be used as an eyeshadow that will look beautiful whether using shimmer for a shimmery look or matte for a softer, more natural look.
- Multiple colors – Can be placed on different areas of the eyes and then combined for multi-dimensional looks.
- Application Tools – Can be used like eyeshadow brushes and concealer brushes. They can also be applied directly to the eyes and blended with fingers.
Eye shadow as eyeliner
- Deeper tones like Americano, Midnightor Ivycan be sharpened and used for defined lining or tight lining. Then the product can be smeared with a brush.
- Lighter tones like Alabasteror Swordcan be applied to the inner waterline for a brighter, lighter look.
Eye shadow as an eye base
- Any depth can be used all over the eye and then layered with powder eyeshadow for more intense looks that last for hours. Here are some options:
- Ultra Nude – Get me started Saddleas an eye base and then apply Sweet SpotTriple PurePressed eyeshadow on top for a rich finish.
- Soft Glam – Get me started Roseas an eye base and then apply Rose Quartz Triple PurePressed eyeshadow on top for a shimmery finish.
- Smoky Intense – Get me started Dove Grey as an eye base and then apply Blue HourTriple PurePressed eyeshadow on top for a dramatic finish.
Best eyeshadow for every eye color
Many people wonder which colors best suit their eye color. The truth is that all colors are incredibly versatile, but if you want to get the most out of your eye color, we recommend the following guidelines:
How to apply eyeshadow on mature skin
More mature consumers have asked us if there are any restrictions on use for mature eyes. The answer is no, there are no restrictions! ColorLuxe Eye Shadow Stick has beautiful optical diffusion and doesn’t accentuate wrinkles or texture. If you want to minimize texture, use the more matte shades in places like the inner corner of the eye or the brow bone.
Finally, don’t forget to use the sharpener on the end of the stick if you want to get a finer point for more specific applications. But when sharpening, always clean the sharpener afterwards so it’s not messy. Do not apply too much pressure when sharpening as the product is very soft. Disinfect the pencil and eraser with rubbing alcohol or immerse the eraser in a bowl of water and wash it.
We know you’ll love using the new ColorLuxe Eye Shadow Sticks. Post photos of your results and tag us! We can’t wait to see your beautiful faces!
