In the world of confections, where innovation meets tradition, T’Juanna Winters has carved out a niche that is as unique as it is delicious. Founder of Lizzie Lu Treats, T’Juanna draws inspiration from her family roots, combining personal history with entrepreneurial spirit to create a brand that stands out in the competitive candy industry.
T’ Juanna’s journey with sweets began in her grandmother’s kitchen. Elizabeth Jones, affectionately known as Liz, was more than just a grandmother. he was a mentor and a muse. “We called her Liz and I spent so much time with her in the kitchen that they started calling me Lil Lizzie,” T’Juanna recalls. This close bond and shared passion for making candy laid the foundation for what would become Lizzie Lu Treats, a name that pays homage to both her grandmother and her childhood nickname.
Lizzie Lu Treats is renowned for its innovative approach to sweets. Among his creations that stand out are Sunburst Lemon and Heat Wave chocolates. Sunburst Lemon offers a refreshing lemon taste without the aftertaste, while Heat Wave combines sweet and spicy elements, offering a unique taste experience that ends with an amazing kick. “Our chocolates often surprise people because they don’t taste like traditional chocolate. It’s that element of surprise and delight that makes our products special,” explains T’Juanna.
Building a brand from scratch is no small feat, especially as a small, black business in a competitive industry. T’Juanna has faced many challenges, from securing distribution to marketing her products on a shoestring budget. “It’s been hard to get bigger stores to take a chance on us, but we know we have a great product. Our customers confirm this every day,” he says. Through persistence and strategic marketing, Lizzie Lu Treats is steadily gaining recognition and expanding its reach.
For T’Juanna, maintaining a balance between business demands and personal life is vital. “When it’s crunch time, I dive in and work extra hours to fulfill orders, but I also make sure to take time off to recharge,” she shares. This balance helps prevent burnout and keeps her motivated. “You need these moments to decompress and come back to work refreshed and inspired.”
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Being a successful entrepreneur also means looking and feeling your best. T’Juanna’s favorite hairstyle for professional events is the Burmese Curly from D Hair Boutique. “It’s an easy, up-do style that’s sexy and full of volume,” she says. Maintaining this look requires a good moisturizing spray and products specifically for curly hair, ensuring her hair stays hydrated and styled to perfection. She emphasizes the importance of self-care, both in her beauty routine and her general well-being, recognizing that a confident appearance can enhance her professional presence.
Looking ahead, T’Juanna has big plans for Lizzie Lu Treats. In the next five years, he aims to turn it into a national brand, available in convenience stores, grocery stores and boutiques across the country. It plans to continue to innovate with new flavors and expand into the cookie market with its shrinking lineup. “Our main focus will always be on our chocolates because they are truly special,” emphasizes T’Juanna. She envisions Lizzie Lu Treats on the shelves of major retailers such as Walmart, Target and Kroger, bringing her unique confections to a wider audience.
T’Juanna Winters’ journey from her grandmother’s kitchen to the forefront of the candy industry is a testament to her passion, resilience and innovative spirit. Through Lizzie Lu Treats, she not only honors her family’s legacy, but also paves the way for future generations of entrepreneurs. As she continues to grow her brand, T’Juanna remains dedicated to creating delicious, memorable experiences for her customers, one unique taste at a time. She also hopes to inspire other women, especially in the beauty and business fields, to pursue their dreams with determination and grace.
Stay connected with Lizzie Lu Treats on social media at @lizzieluluxury and visit their website at for more information and to shop their delicious sweets.
