How to Apply Eyeshadow (By the Numbers)

Stunning eyes as easy as 1-2-3…

We’ve all done it — you make the decision to buy a beautiful new eyeshadow palette, open it, marveling at how fresh it looks, and then panic sets in. How do you use it? And with what? What does each shadow do??

Before we get into how to apply eyeshadow, let’s start at the beginning — what is eyeshadow? Simply put, eyeshadow accentuates, accentuates, or accentuates the eye area, creating shadow and depth, depending on the colors used.

Light colors accentuate, bringing the areas forward. It’s a great choice for applying to the inner corner of the eye and brow bone. Like PurePressed Eye Shadow Singles Bone, French Vanilla or Oyster

Medium colors help define the shape of the eye and bridge the gap between dark and light shades when blending. PurePressed Eye Shadow Singles Sienna or Supernova

Dark colors create depth and help outline the eye shape in addition to adding volume. Most often, a dark shade is applied to the lash line, outer corner and/or crease. Like PurePressed Eye Shadow Singles Jewel or Dark Suede

With our NEW PurePressed Eyeshadows, there are plenty of rich, vibrant options to choose from. Let us help you “paint by numbers” with some of our collection.

Eye shadow show

Everyday look, with the Sweet Spot Triple

1. Get started by applying matte peach all over lid to brow bone to prime and base (we recommend using Deluxe Shader Brush)
2. Then use it Shader Brush Chisel to apply matte ecru on the lid, focusing on the center
3. Using her Eye contour brushApply matte hot coffee in the crease of the eye, it blends. For additional definition, use this Smudge brush to apply the same shade to the lower lash line

Storm Chaser Smokey Eye, with NEW Storm Chaser Palette

1. Position Calma shimmery pale pink across the slot with the Camouflage brush
2. Using her Eye contour BrushApply Typhona matte black, in the crease, blending well with the same brush, or a clear one Crease brush
3. Blend Rumble (matte grey) into the brow bone with the Deluxe Shader Brushsmoothing any rough edges from Typhon
4. To bring extra light and attention to the eyes, dot the shimmering platinum Rain in the inner corner with Smudge brush

LIGHTNING – sparkling silver

RUMBLE – matte tape

CALM – shimmery pale pink

THUNDER – matte gray plum

RAIN – sparkling platinum

TYPHON – black mat

Naturally Glam Day look, with Naturally Glam Palette

1. Press the glossy cream Feather on the lid, up to the brow bone using it Blending brush for an intense color effect.
2. Mixture Tulle and Satin(shimmery gold + shimmery rose) in the crease to create depth and dimension, using Crease brush
3. Apply Velvet (shiny chocolate brown) to the outer corner in a V shape, blending gently with smudge brush

feather – neutral shimmery cream

LACE – shimmery coppery gold

young TULLE – shimmering antique gold

SATIN – sparkling rose quartz

VELVET – sparkling brown chocolate

young BIRDS – sparkling plum coffee

What brush goes with what?

Additional application tips:

• How to blend the eyeshadow: use a clean, fluffy brush to soften any rough edges or color transitions. Use light pressure so your shadow stays clear and not “muddy”.
• If you are new to eyeshadow applicationconsider applying a medium shade as a base tone to transition between colors more easily, using a lighter shade to highlight the brow bone or inner corner of the eye
• PurePressed eyeshadows can be used wet or dry!
  • Enhance your look by misting the Eye Liner Brush with a hydrating spray and line your upper lid with a dark shade
  • For an aluminum effect, spray the Chisel Shader Brush with a Hydration Spray and dip into a metallic shade for a glowing look

Once you know the basic formula and choose your favorite light, medium and dark shades, you can recreate it in palettes and colors! We can’t wait for you to experience our new PurePressed eyeshadows. Pure color never looked so good.

Make sure you read our guide to choosing the best eyeshadow for your eye color!

And to try the jane iredale Signature Eye, follow our step-by-step natural eye makeup tutorial.