Let’s talk about how to build a clientele as a hairstylist!
Being a hairdresser is all about building a loyal clientele. Picture this: a chair that’s never empty, a calendar full of regulars, and constant referrals buzzing in. That’s when you know you’ve made it in the hair industry, right?
But how do you get from point A to Z?
Don’t worry, I’ve got you covered. As a new hairdresser, it can be overwhelming, but fear not! We’re going to give all the expert advice to help you turn those empty slots into a fully booked schedule.
💡SUGGESTION: Pin this article to yours Cosmetology board Pinterest so you can always come back when you need to! 👇🏼👇🏼👇🏼
How to build a clientele as a hairdresser
Building a clientele as a hairdresser is an artful combination of skill, dedication and personalized service.
It’s not just about nailing hairstyles; it’s about building genuine relationships with your amazing customers. From the moment they walk into the salon, it’s all about their needs.
By truly listening, providing personalized recommendations, and providing excellent service, you can build trust and loyalty. And don’t underestimate the power of social media, networking and referrals to expand your reach and attract new clients.
Building a salon clientele is all about cultivating relationships, gaining trust and consistently delivering value. Get ready to learn how to build a thriving and very loyal customer base that keeps coming back for more!
#1: Excellent service
When your customer walks in, you should greet them with a smile that says, “we’ve been waiting for you!” It’s all about making them feel like the VIPs they are.
Offer a drink, get to know them – even throw in a freebie or two when you can. Remember, it’s those little wows that make them think, “Now, this is the place for me.” And believe me, when you nail this service, word spreads faster than the latest gossip in your chair!
#2: Create a strong online presence
Are you ready to go viral? Use social media platforms like Instagram, Facebook and Pinterest to showcase your work, connect with potential new clients and build your personal brand.
Boost your social media accounts with dazzling snaps and dynamic surprises. And why stop there? Go live, show off those cutting skills, share expert hair care tips, and watch those hearts pour out in real time.
But remember, being a digital diva isn’t just about looking good. this is an engagement. Reply to comments, swipe on those DMs – you can even throw in a meme or two.
When your feed is as stunning as your hairstyles, people won’t just scroll past. they will stop, admire and immediately book their next appointment!
#3: Build meaningful relationships
Your chair is more than just a great place to style your hair. it is where hairy relationships are created. Immerse yourself in their world, share stories and get ready to transform their appearance to match each new adventure.
After each appointment, follow up to thank your clients for their visit and check if they are happy with the results. This personal touch can leave a lasting impact and encourage them to come back for more.
Remember, it’s not just about the hair. is to make them touch loving, understanding and like royalty.
#4: Get business cards that stand out
Make sure you business card it’s not just another rectangle in the wallet. Bold with colors that shout “Look at me!” And add a touch of your personality – perhaps a splash of glitter or an ultra-soft velvet finish.
This is your mini billboard, so let it show off your vibe. And don’t forget the back end – add a quirky offer, a QR code to your social media profiles or even a nice promotion.
Include a compelling call to action such as “Make your appointment today!” or “Follow us on Instagram for hair inspo!”
Always have a stack with you and be ready to hand them out whenever you meet potential clients. And strategically distribute them where your target audience is – local businesses, coffee shops, gyms or community events.
#5: Referral programs
Having a referral program can be a complete game changer when it comes to building a loyal customer base. By having a referral program, you can encourage your current clients to spread the word about their great services.
It’s a great way to show appreciation for their support and help grow the business!
When an existing customer refers a new customer, both could receive a free service upgrade or a discount on their next appointment. Happy customers love to recommend their hairdresser to friends and family. it’s a win-win situation for everyone involved.
It helps build relationships and trust between hairdressers and clients, ultimately leading to more appointments and business growth.
#6: Special Offers
Who doesn’t love a good deal? It’s a simple way to bring new people to your chair.
Boost customer retention with seasonal promotions like “Summer Sun-Kissed Highlights” or “Winter Hydrating Hair Therapy.”
Give first-time customers an offer they can’t resist. You can even promote them in Facebook ads or groups to spread the word.
Offer discounts for online reviews. Positive reviews can bring new customers to the salon from the local community.
Create a loyalty program with special offers for your loyal customers.
When it comes to promotions, the possibilities are endless.
#7: Attend Networking Events
Networking events are like speed dating for professionals… but instead of romance, you’re looking for ideal clients.
Picture yourself at a local business mixer, rocking your best hairstyle and armed with fancy business cards.
It’s time to shine, so let the locals know there’s a new hair hero in town. As you mingle with other business owners, watch your appointment book fill up faster than you can say “Next!”
#8: Continuing Education
In the hair business, the latest trends are as fickle as that client who switches from mermaid to pixie on a whim. Your skills must remain sharp, as much to the point as your scissors.
From the latest balayage techniques to modern texturing tricks, keeping your knowledge fresh is a must! Workshops, online classes and beauty shows are the best way to level up your craft.
The more you learn, the more you earn. So invest in your education and watch your business grow.
#9: Pre-booking
All hairdressers should encourage clients to book their next appointment before leaving the salon! It keeps business flowing and supports a loyal clientele.
By securing future appointments, hairdressers secure a steady income and show dedication to their clients’ hair needs. This proactive approach helps avoid gaps in your schedule and makes it less likely that clients will go elsewhere when you’re not available.
Scheduling appointments in advance allows you to manage your workload and provide personalized service to your loyal customers.
In the competitive world of hairstyling, going the extra mile is extremely important. It’s not just about providing great hair services. it’s about exceeding expectations and building long-lasting relationships.
From personalized advice to relaxing scalp massages and special styling techniques, going above and beyond will leave a lasting impression.
This sets you apart from the competition and encourages repeat business and positive word-of-mouth referrals. Consistently delivering great value helps you earn trust, loyalty and a good reputation in your community. This, in turn, leads to long-term success and growth.
Final thoughts
Becoming a successful hairstylist is about more than skill and dedication. It’s about creating strong connections with customers, using effective promotional strategies, and continuously adding value to the customer experience.
Building meaningful relationships, gaining trust and consistently exceeding expectations can create a loyal customer base that helps your business thrive. With passion, creativity and persistence, you too can grow this business and succeed in the ever-changing world of hair.
Until next time,
MEET THE AUTHOR 🤩
Hollee is a licensed cosmetologist with over nine years of professional experience in the hair industry. With her unique insight and versatile experience, she’ll help you discover the latest hair trends or even crush your next DIY hair project.
learn more!
🌟 Your turn: What are some things you have done to build your customer base? Are you excited to try any of these ideas? Write your thoughts in the comment section below!👇🏼👇🏼👇🏼
🥰 Other posts you might like:
