Written by Trish B.
Shine bright like a diamond!
The big reveal of Fenty Hair was an extraordinary affair, exceeding all expectations for FENTY HAIR. Lia Jones, CEO of Hype Hair Magazine and Brand Manager, Terrell Everett received a special VIP invite to the Fenty hair launch and it’s breathtaking! The venue served delectable signature cocktails, an endless flow of bars and a wide selection of Fenty hair care products. There’s no doubt that guests entered the realm of Fenty hair and were instantly mesmerized by its allure. The air was filled with an undeniable aura of sophistication, excitement and elegance, as if you were entering a world where beauty reigns supreme.
The product range caters to all hair types, ensuring the highest quality and branding is impeccable. Marketing did not shy away from diversity which included men, women, all races, sizes. It was a visual representation of the brand’s commitment to inclusion and empowerment. Rihanna shared her passion for the brand with the crowd, expressing her vision for its future. Dressed in rubies, diamonds and her signature sparkle, Rihanna encouraged everyone to “make some money and grow some limbs.” Models show off Fenty braids, creating a strong connection between consumers and the Fenty hair brand.
In Rihanna’s own words, “Let’s embark on this journey together, creating not only beauty but also prosperity.” Let’s cultivate our limbs and flourish.” With these words, it inspired a collective determination to not only embrace the beauty of Fenty hair but also take advantage of the opportunities it offers consumers.
– ADVERTISEMENT –
The exclusive preview of the Fenty Hair collection began last night during the debut in Los Angeles, California and online for those who signed up for early access. The highly anticipated Fenty Hair collection will hit shelves tomorrow 6/13 and on the brand’s official website. https://fentybeauty.com/pages/fenty-hair.
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