At Refinery29, we’re here to help you navigate this vast world. All of our market picks are independently selected and curated by our editorial team. If you purchase something we’ve linked to on our site, Refinery29 may earn a commission.
It’s time to celebrate the Year of the Dragon with a deep dive into one of our favorite AAPI brands: JW PEI. Lunar New Year is on February 10th and with the growing success of JW PEI, we thought it was the perfect time to interview one of the co-founders, Stephanie Li, of the beloved brand.
First of all, when we say celebrity crush, we mean celebrity obsession. Since being founded in 2018 by Li and her husband, Yang Pei, it has been spotted on the laps of celebrities including Hailey Bieber, Gigi and Bella Hadid, Emily Ratajkowski, Anne Hathaway and more. Most recently, Selena Gomez paired her embellished Gabbi bag with her Giorgio Armani Privé dress at the Golden Globes.
We are very proud of ourselves for achieving such a loyal following of celebrities. Thanks to this brand and our styles are recognized all over the world.
JW PEI Co-Founder, Stephanie Li
But the brand has also won the hearts of editors, street style stars and fashion lovers worldwide. The viral shoulder and top handle bags are truly designed for every fashionista, as the vegan bags — made from recycled plastic — start at an unbeatable price of $39. Conveniently, Lunar New Year coincides with JW PEI’s Valentine’s Day sale, so for a limited time, you can get 15% off select styles — like Selena Gomez’s $129 Gabbi bag — with code 24LOVE15. Lunar New Year just got even better. So scroll ahead to grab your own JW PEI bag and hear Li.
What does the Lunar New Year mean to you?
“It is a time for reflection, family and celebration of our heritage. As an AAPI brand, we embrace the cultural richness of the Year of the Dragon. Hopefully we can incorporate some elements of it Lunar New Year in our plans that echo the festive spirit.”
Are there any particular styles you’d recommend for Lunar New Year outings?
“We love our crystal bags and have them in two styles in red, perfect for Lunar New Year: mini Abacus bag and our signature Gabbi bag (which is also Selena Gomez’s favorite!)”
Are there any new bags you’re particularly excited about?
“We are excited to reveal the Maren bag, reflecting the warmth and love of the Valentine season. It is a true embodiment of elegance and romance! The heart-shaped silhouette features a stunning crystal design in a beautiful shade of pink. It captures the essence of JW PEI’s commitment to elegant, timeless fashion.
“If you’re looking for a more classic style, we’ve just introduced two shoulder bags: the Jana and Harley bagboth are perfect for everyday looks.”
Is there a message you’d like to send to JW PEI shoppers for the new year?
“Yes! To all JW PEI fans, we extend our heartfelt wishes for a happy and prosperous new year. Thank you for being a part of our journey. May the new year bring you happiness, good health and the opportunity to express the your unique style through our collections.”
How would you like to see JW PEI grow in 2024?
“In 2024 we are expanding further into footwear and plan to introduce a full line of ready-to-wear. We are also exploring a pop-up or even permanent retail storefront in SoHo NYC, through which we will be able to offer a new and exciting experience for our community.”
For more can’t-miss shopping stories delivered straight to your inbox, subscribe to our newsletter for the most wanted.
Do you like what you see? How about something more R29, here?
Selena Gomez’s $129 bag at the Golden Globes
23 Lunar New Year Gifts to Bring Good Vibrations
5 AAPI Owned Jewelry Brands to Add to Your Roster
