Written by: Trish B.
On Friday, April 25, 2025, Ors officially introduced the long -awaited Braidzone collection at an unforgettable launch event that put the tone for the future of protective style. It was held just in front of the global natural hair demonstration in Atlanta, the event enthusiastically enthusiastically as a lovers of beauty, influencers and trusts of the industry who gathered to experience the new first -hand line.
Saturday’s festivities at the World Natural Hair Show brought even more magic. The sense of shirley, beloved for her living personality and her commitment to hair care education, made a special appearance on the Ors stand, drawing large crowds and providing unforgettable moments. Lucky consumers were treated in exclusive Swag bags full of Braidzone samples, allowing them to experience the quality of the new collection nearby.
An important climax of the weekend? Ors Xia Charles ambassador of the braided NYC gave amazing demos masterclass, presenting the flexibility, power and excellence of Braidzone products in real time. Her art and know-how showed the participants precisely why this line is a player-player for knit lovers everywhere.
And here’s the Hype Hair exclusive you heard here for the first time mentioned by the correspondent for Hype Hair + Sheek TV: Xia Charles will be the face of the new Braidzone packaging! Its impact, style and influence will formally immortalize all Ors shelves at national level – a monumental moment for both the brand and culture.
– Advertising –
With Braidzone, Ors has once again proved its dedication to innovation, authenticity and celebration of hair art. Get ready to see the world of braid transform – one style at a time.
