As the holiday season approaches, many of us in the Green Beauty Conversations community are thinking about how to give the gift of beauty in a sustainable way. This topic, reminiscent of our episode on sustainable beauty alternatives to Black Friday, is more relevant than ever.
Brands face financial and emotional challenges as they enter the fourth quarter of the year. a peak season they rely on for the seasonal spending it brings. However, consumers in recent years also have their concerns and are now careful about spending for a variety of reasons, from tight budgets to the realization that overconsumption is at odds with preserving the planet.
Last week, we delved into the wave of beauty look calendars in the UK. a phenomenon that signals a wider global trend. To continue that conversation, this episode focuses on the sustainable gift of beauty. For those who missed the previous episode, revisit and immerse yourself in the inspiring dialogue presented by podcast host and CEO of Formula Botanica, Lorraine Dallmeier, in this opinion piece.
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Quote from the host
The beauty industry thrives on getting us to buy as many things as possible… So how do we navigate the holiday season when expectations for gifts are high and concerns about sustainability are often low?
Highlights from this episode:
- DIY compositions: Lorraine encourages listeners to explore making their own beauty products as gifts, highlighting the joy and personal touch in such gifts. For inspiration, she suggests checking out our blog post on easy-to-follow skincare recipes.
- Small business support: Highlighting the importance of small businesses in the global economy, Lorraine urges the community to shop small indie brands, highlighting their importance and the impact each purchase has on these businesses.
- Brand loyalty: The third proposition revolves around loyalty to small brands. Lorraine advises repeat purchases from well-known brands, sharing their products on social media and helping these businesses grow sustainably.
- Celebrating diversity in celebrations: The episode recognizes various global holidays and hopes listeners will receive gifts that align with sustainable and indie beauty values.
- Sustainable Donation Challenge: Lorraine challenges listeners to adopt one or more of these sustainable gifting methods and share their experiences, especially if they completed their good intentions by making DIY preparations.
If you want to learn more about some of the topics we’ve covered, check back in the podcast archives. Go and listen:
Episode 191: The Rise and Impact of Beauty Appearance Calendars
Episode 135: Viable Alternatives to Black Friday
Episode 136: Why Buy Natural Beauty Products? – in her opinion, Lorraine explains why supporting local indie beauty brands is important.
Thank you for joining us on this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on iTunes, Spotify the Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us at Facebook, Twitter and Instagram.
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Lorraine Dallmeier is a biologist, certified environmentalist, and CEO of Formula Botanica, the award-winning online organic cosmetics school. Read more about Lorraine and the Formula Botanica team.