Podcast 193: The Vintner’s Daughter and the Power of Cult Classic Beauty

In our Green Beauty Conversation guest episodes, we explore the stories, insights and experiences of remarkable people making waves in the beauty industry. This episode fits perfectly with that mission as we hear about the enlightening journey into the world of skincare and beauty of April Gargiulo, a visionary and entrepreneur who is the founder of the cult beauty brand The Vintner’s Daughter.

In the changing landscape of a trend-driven beauty industry, April stands out as a trailblazer, redefining industry standards with her innovative yet timeless approach to skincare. Armed with a passion for wellness and a commitment to empowering individuals to embrace their natural beauty, April has carved a unique niche for herself by creating a contemporary brand that echoes the success of cult beauty beauty products of the past.

Join Formula Botanica CEO and podcast host Lorraine Dallmeier as she interviews April Gargiulo about her unique approach to beauty that sees the vintner’s daughter infuse her compositions with winemaking philosophy. In this episode, April shares her journey, the inspiration behind Vintner’s Daughter, and how she’s stayed true to her vision despite industry pressures. Get ready for a fascinating conversation that goes beyond skincare into the realms of slow beauty and sustainability.

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Key quote from April Gargiulo

We move at the speed of quality. Positive beauty for us means not using words that create fear and insecurity.

In this episode with April Gargiulo, you’ll hear:

• The Story Behind The Vintner’s Daughter: how April’s background in winemaking, personal skincare journey and pregnancy led to the creation of Vintner’s Daughter.
• The Vintner’s Daughter unique approach to skin care formulations: because April focuses on three key ingredients in each product.
• The story behind the scenes: how April’s vision materialized into a skincare empire, challenging convention and setting new benchmarks in the industry.
• Her holistic beauty philosophy: explore April’s holistic approach to beauty and wellness, understanding how she navigates the delicate balance between science-backed formulations and the emotional aspects of self-care.
• How April’s Brand Goes Beyond Skincare: how Vintner’s Daughter empowers individuals to embrace their unique beauty and cultivate a sense of confidence that transcends physical appearance.

Packed essentials include:

• Slow Beauty Philosophy: Vintner’s Daughter embraces the concept of ‘moving at the speed of quality’, drawing inspiration from winemaking where shortcuts are never taken and the focus is on the finest raw materials.
• Three key ingredients: dandelion, nettle and alfalfa, known as the ‘foods of life’, form the basis of Vintner’s Daughter formulas, providing nutrient-rich whole plants for optimal skin care.
• Product Line Discipline: With only three products in ten years, Vintner’s Daughter challenges the industry norm of constant new releases, emphasizing the efficacy and quality of carefully crafted compositions.
• Positive Beauty Approach: Vintner’s Daughter rejects fear-mongering language, opting for positive beauty that celebrates natural beauty without using words like “fix,” “improve,” or “fix.”

Meet our guest: April Gargiulo

April Gargiulo, founder of Vintner’s Daughter, is leading a skin care revolution by combining her experience in the precision industry of fine winemaking with a commitment to unparalleled quality. Starting in 2013, the brand soared with the beloved-beloved Active Botanical Serum. In January 2023, April unveiled the game-changing Active Renewal Cleanser, completing the brand’s famous three-step routine.

A sustainability pioneer, April led Vintner’s Daughter to B Corp certification, donating 2% of proceeds to charity. A sought-after speaker on beauty innovation, April’s influence extends to major events like In Goop Health and WWD BeautyVest. Passionate about promoting a positive and inclusive beauty ethos, April continues to shape the industry while enjoying the wisdom and elegance of nature in San Francisco and the Napa Valley with her family.

Find April Gargiulo and Vintner’s Daughter:
Vintnersdaughter.com
@Vintnersdaughter @april_gargiulo on Instagram

If you want to hear more from other beauty brand founders who are doing things a little differently, dig back into the podcast archives. Go and listen:

Episode 137: The Beauty Brand That Wants Us to Buy Less – In which I interview Melodie Reynolds of Elate Cosmetics about her mission to get her customers to buy less.
Episode 109: A beauty replenishment business where bigger is better – with Meow Meow’s Tara Pelletier Tweet on how the brand is helping its customers cut back on consumption by going bulk.
Episode 87: Selling Skincare While Carbon Sinks – with Formula Botanica graduates and BYBI Beauty founders Elsie and Dominika on their mission to create carbon-negative formulations.

Thank you for joining us on this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode at iTunes, Spotify the Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us at Facebook, Twitter and Instagram.

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Lorraine Dallmeier is a biologist, certified environmentalist, and CEO of Formula Botanica, the award-winning online organic cosmetics school. Read more about Lorraine and the Formula Botanica team.