Happy New Year and welcome to 2024! As we enter this brand new year full of hope and opportunity, let’s dive into the exciting world of green beauty makeup. As the CEO of the award-winning online organic beauty school Formula Botanica, and as the host of the podcast, I’m here to guide you in formulating not just your skincare, but your entire year.
Reflecting on last week’s episode in which we discussed the evolving dynamics of green beauty with visionary skincare entrepreneur April Gargiulo, founder of acclaimed brand Vintner’s Daughter, I want to focus here on how you can channel your own aspirations into tangible goals for 2024.
Whether you’re dreaming of starting a new beauty brand, exploring new botanicals, or looking to take your existing business to new heights, this episode will help set the stage for a fulfilling year ahead in the world of green beauty.
Quote from the host
“This year will be MY year, and it can be YOURS too. Let’s look at all the ways you can shape 2024 just the way you want it to be.” – Lorraine Dahlmeier
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Key Takeaways to Inspire Your Composition for Next Year:
- Articulating your big idea: This year, start by visualizing your big idea. Whether you’re launching or growing your beauty brand, the first step is to crystallize your vision. What impact do you want to make with your compositions? Dream big and bold and put those ideas down on paper.
- Configuring your brand: Branding is more than just aesthetics. it’s about creating an emotional connection. Your brand should be a channel for your big idea, resonate with your audience and convey the essence of your compositions.
- Configuring your products: If you haven’t started making skin or hair care products yet, now is the perfect time. For those already in the process, it’s time to finish your creations. Remember, your products are an important part of shaping your future.
- Setting up your beauty business: Transition from stylist to beauty entrepreneur. This includes building your business, from manufacturing to marketing, and making your dream a tangible reality.
- Configuring your credentials: Training and certification are key. Invest in your learning to ensure you are well equipped to realize your plans. Don’t try to do everything yourself. The right training can greatly streamline your journey.
Thank you for joining us on this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode at iTunes, Spotify the Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us at Facebook, Twitter and Instagram.
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Lorraine Dallmeier is a biologist, certified environmentalist, and CEO of Formula Botanica, the award-winning online organic cosmetics school. Read more about Lorraine and the Formula Botanica team.
