Podcast 202: Are shoppers being put off by putting trash in their face?

by dailyinsightbrew.com
0 comment
Podcast 202: Are Shoppers Being Put Off By Putting Trash

In this opinion episode, Formula Botanica CEO and podcast host, Lorraine Dallmeier, dives deep into a topic that’s been buzzing in the beauty industry for a while – upgraded ingredients. In a world where environmental consciousness is on the rise and the use of waste materials to create beauty products is gaining ground, you’d think that recycling food industry waste and by-products as cosmetic ingredients would be a no-brainer.

However, some might wonder if there are any potential downsides to what is essentially synonymous with putting waste in our faces. Join Lorraine as she explores the interesting questions about zero waste and recycling raised by her guest in the last episode – Terence Chung of FRUU Cosmetics – and navigates the intersection of sustainability, marketing and consumer perceptions.

Listen here

Sign up on iTunes
Subscribe to Spotify
Subscribe to YouTube

Inspirational Quote:

“Let’s redefine the narrative, making waste not just sustainable but undeniably beautiful. Embrace the power of recycling. let our choices be a testament to the elegance found in conscious creation.” – Lorraine Dahlmeier

Packed essentials include:

  • The shocking reality of food waste: About a third of the world’s food goes to waste, amounting to 1.3 billion tons per year. With hunger and malnutrition affecting millions worldwide, tackling food waste has become a critical global issue outlined in UN Sustainable Development Goal number 12.
  • The conundrum of the term “waste”: Despite the noble intentions behind recycling, the term “waste” carries negative connotations, including references to nuclear waste and toxic industrial by-products. This poses a challenge for beauty brands aiming to incorporate recycled ingredients and begs the question: can waste ever become attractive in the beauty industry?
  • Greenhushing and marketing challenges: As sustainability becomes a focal point, there is a growing phenomenon called “greenhushing,” where companies keep their environmental efforts under wraps to avoid scrutiny. It begs the question – should beauty brands openly embrace recycling in their marketing, or does the potential negative perception call for a more subtle approach?
  • Making waste sexy for beauty: Despite the potential challenges, the call to action is clear. Beauty brands are encouraged to proudly embrace recycling by making it an integral part of their marketing initiatives. The benefits of using recycled ingredients, as demonstrated by pioneers like FRUU, could potentially attract more consumers once the positive impact of littering on its face is recognised.
  • Lorraine’s Challenge:
    As we navigate the complex balance between sustainability and consumer perception, the challenge for the green beauty sector in 2024 is to make waste sexy. Join Lorraine in supporting beauty brands that champion recycled ingredients and consider incorporating these materials into your formulas if you’re a maker yourself.

    Let’s reshape the narrative around waste in beauty and work towards a more sustainable and conscious industry. Together, let’s make waste a beauty asset in 2024 and beyond.


    There is a wealth of information in our old episodes and we encourage you to go back and listen to them. If you want to learn more about some of the topics we covered in this episode, check out the podcast archives again. Go and listen:

    Episode 201: FRUU Cosmetics and the Sustainable Recycling of Kidney Fruit
    Episode 181: Sea Magic from Algal Waste to Cosmetic Ingredients, in which Lorraine interviews Carbonwave’s Geoff Chapin, who created an emulsifier derived from algal waste.
    Episode 199: Upcycling and zero waste with Thomas Kerfoot of Inky Ingredients and O&3, who supply upcycled ingredients to all kinds of beauty brands.
    Episode 59: How recycled waste created a global beauty brand – in which we spoke to Upcircle’s Anna Brightman who processes her own waste ingredients to create cosmetics.

    Thank you for joining us on this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on iTunes, Spotify the Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us at Facebook, Twitter and Instagram.

    FREE FOUNDATION COURSE

    How to become one
    Organic skin care formula

    By providing your details, you agree to receive additional educational and marketing emails from Formula Botanica that further introduce our curriculum. Your data is never shared or sold. Read our Privacy Policy.

    FREE EDUCATION

    How to become one
    Organic skincare entrepreneur

    Join over 100,000 other Formulators

    By providing your details, you agree to receive additional educational and marketing emails from Formula Botanica that further introduce our curriculum. Your data is never shared or sold. Read our Privacy Policy.

    FREE EDUCATION

    How to become one
    Organic skincare entrepreneur

    Join over 100,000 other Formulators

    By providing your details, you agree to receive additional educational and marketing emails from Formula Botanica that further introduce our curriculum. Your data is never shared or sold. Read our Privacy Policy.

    Leave us a comment

    Lorraine DahlmeierLorraine Dahlmeier

    Lorraine Dallmeier is a biologist, certified environmentalist, and CEO of Formula Botanica, the award-winning online organic cosmetics school. Read more about Lorraine and the Formula Botanica team.

    Related Posts

    Leave a Comment