Have you ever heard of #UnderconsumptionCore? If you’re on social media, you probably have. This TikTok movement is making waves in the beauty and fashion industries, encouraging consumers to buy less, not more.
#UnderconsumptionCore is about ditching the fancy “retrieves” and endless beauty collections. It’s about reflecting on whether we really need the latest products to feel fulfilled. And in this episode of Green Beauty Conversations Lorraine Dallmeier, Chartered Environmentalist, Biologist and CEO of Formula Botanica, talks about underconsumption.
Last week, Lorraine and guest Ana Green discussed the growing trend of beauty brands slowing down their new product launches. This week, Lorraine delves into the underconsumption movement.
Could this shift towards conscious, minimalist shopping be the wake-up call the beauty industry has been waiting for? Join Lorraine as she explores how influencers are breaking the wasteful overconsumption mindset, encouraging beauty brands to rethink their strategies.
Tune in now to discover the movement that’s reshaping beauty. And who knows? It can also change your consumption habits.
“Just because you make products doesn’t mean you can’t encourage people to buy only what they need.” – Lorraine Dahlmeier
Basic foods
- The Rise of the Underconsumption Core: #UnderconsumptionCore emerged as a direct response to the “haul” culture that once dominated social media. Now, influencers proudly show off what they do is not market, challenging the idea that happiness is tied to consumption.
- Overconsumption and consumer fatigue: Many consumers are increasingly critical and tired of the excess promoted in beauty and fashion. Influencers are now sharing ‘no buy’ or ‘low buy’ journeys, promoting minimalism and conscious consumption.
- A potential turning point for the beauty industry: The beauty industry needs to rethink its traditional model of constant new releases. The underconsumption movement signals a shift in consumer demand for sustainable and mindful beauty.
- The powerful role of social media: TikTok and Instagram are amplifying voices calling for conscious consumption. As more influencers and consumers embrace #UnderconsumptionCore, the movement is gaining traction, signaling a fundamental shift in how society views materialism and consumption.
- Lorraine’s challenge to beauty brands and consumers: Lorraine encourages you—whether you’re a beauty buyer or a brand owner—to rethink your approach to consumption. If you’re a beauty brand, you can promote conscious shopping, and if you’re a consumer, you can take a more intentional approach to your shopping habits.
Thank you for joining us on this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or YouTube so that more people can enjoy the show. Don’t forget to follow and connect with us at Facebook and Instagram.
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Lorraine Dallmeier is a biologist, certified environmentalist, and CEO of Formula Botanica, the award-winning online organic cosmetics school. Read more about Lorraine and the Formula Botanica team.
