Podcast 249: Why Retail Merchants Ask Proofs – and what does your beauty products mean

The beauty industry faces an earthquake. Great retailers such as Target, Sephora and ULTA are no longer just to store products. They require evidence behind each claim, from “vegan” to “sustainable” to “without cruelty”. But why is that?

In this episode of Green Beauty Conversations, Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – sits with Kimberly Shenk, co -founder and CEO of Novi.

Novi is a revolutionary platform that helps brand names to validate claims and comply with the increasingly rigorous demands of retail traders. And in this episode, Kimberly shares her knowledge of how retailers get into the role of informal regulators, forcing even the biggest brands of beauty to adapt.

If you own a brand name, businessman or just you are curious about the future of beauty, you have to hear this episode. Discover how transparency removing the industry and why compliance with retailers can be your key to stay on the shelves.

“We see consumers demanding more transparency than ever. The satisfaction of these expectations is no longer optional – it is the future of beauty. ” – Kimberly Schenk

In this episode with Kimberly Shenk, you will hear:

• The changing role of retailers. Large players such as Sephora and ULTA now require extensive evidence of claims, shaping the standards of transparency in the beauty industry.
• Because smaller indie brands have an advantage. Learn how careful design and selection of suppliers can help indie brands meet the demands of retailers with less obstacles.
• The transition from “pure” to “conscious” beauty. Kimberly explains why the brands are removed from the “clean” and adopt terms that reflect a wider range of values.
• The role of AI in the documentation of allegations. Discover how technology transforms the validation of claims and modernizes the brand’s compliance process.

Basics in package include:

• Because retailers are leading the way. Due to the lack of regulations, retailers fill the gap by requiring detailed documentation and certifications, creating a patchwork of patterns that the brands must follow.
• Certifications against a retailer. While third -party certifications are vital to universal claims, the signals specifically for retail sellers such as Target Zero offer unique marketing opportunities, although they are limited to individual stores.
• The role of indie brands. Smaller brands can create transparency in their supply chains from the beginning, facilitating the retailers’ strict requirements.
• AI and the beauty industry. From the automation of validation of claims to the enhancement of product personalization, artificial intelligence remodeles how to interact with branded and retailers.
• The evolution of consumer expectations. Gen Z and Alpha require transparency as a base, pushing the brands to prioritize moral and sustainable practices.

Get to know our guest – Kimberly Shenk, Co -Founder and Managing Director of Novi

Kimberly Shenk is a serial technology founder and a data science expert. Former US Air Force leader, Kimberly’s experience extends to leading roles in leading newly established technology and co -founder of Nakedpoppy, an indie brand of pure beauty.

He is also a co -founder and chief executive of NoviA company that helps consumer brands to develop clear, transparent consumer products. Recognized as one of the female founders of Inc. magazine For 2023, Kimberly’s mission is to strengthen conscious trade worldwide.

Learn more about Kimberly and Novi:

Special Offer for Retail Traders: Meet Novi’s science and research head for a free 30 -minute counseling session.

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Lorraine Dallmeier is a biologist, a certified environmentalist and chief executive of Formula Botanica, the award -winning online school cosmetics. Read more about Lorraine and Formula Botanica.