Imagine starting a beauty brand without financial support, formal training or industry guidance – armed only with determination and dream. This is the story of Elizabeth Arden, who transformed the kitchen creams into one of the most virtual beauty empires of all time. But it is also the story of so many modern beauty businessmen.
In this episode of Green Beauty talks, Lorraine Dallmeier, a chartered environmentalist, biologist and chief executive of Formula Botanica, explores the variations between the legacy of Elizabeth Arden and the current beauty movement.
Following last week’s fascinating interview with Stacy Cortery, the author of “Being Elizabeth Arden: Woman behind the World Beauty Empire “Lorraine dives in the timeless wisdom Elizabeth Arden offers the modern founders of the beauty brand.
Whether you shape skin or hair care products in your kitchen or start the brand of your indie beauty, this episode is a must-listen.
“The beauty of indie is not just about profits. It is the heart, integrity and courage to do things differently.” – Lorraine Dallmeier
KEYS PRODUCTION:
- Create your brand on purpose, not just profit: Elizabeth Arden’s vision was not for trends. It was for the strengthening of women. Purpose -based brands are deeply echoed with today’s consumers, who appreciate authenticity and purpose for marketing tricks.
- Quality and integrity create confidence: Arden put the standard in the industry ensuring that its products were safe and effective. Today’s entrepreneurs of indie beauty must also prioritize transparency and high standards to gain customers’ dedication.
- Durability feeds success: Elizabeth overcame personal, social and business challenges. Its determination emphasizes the importance of attachment to your vision, even when the road becomes harsh.
- Train to build faith: Arden didn’t sell products just. Has authorized customers with knowledge. Indie brands can promote strong relationships by sharing know -how and helping customers make up -to -date choices.
- Innovate without losing your values: Elizabeth embraced the change while remaining true to her values. Modern beauty entrepreneurs can inspire her ability to evolve without at stake in what her brand stood.
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Lorraine Dallmeier is a biologist, a chartered environmentalist and the CEO of Formula Botanica, the award -winning online school cosmetics school. Read more about Lorraine and Formula Botanica.
