Podcast 253: How to evolve a beauty brand without losing your values

Can a brand of beauty grow, innovate and achieve international success without atrial values? This is the question of Lorraine Dallmeier, chartered by Formula Botanica, biologist and chief executive, asks in this week’s Green Beauty Conversations episode.

Participation in Lorraine is Laura Rudoe, his visionary founder and chief executive Evolution of organic beauty.

Of the average authorities to become an internationally recognized name, Laura remained stable in its mission to create sustainable, biological and natural products that consumers can trust. But how does a brand achieve such a development while maintaining sustainability in its heart?

In this episode, Laura reveals the transformative decisions that are defined are evolving, including home production, embracing the cutting -edge packaging and defining new transparency standards. She also shares her ideas for the future of the beauty industry.

Whether you are an aspiring beauty businessman or just passionate about sustainability in the beauty industry, this episode is essential.

“Evolution is gradually happening and brands like Evolve can help convert the beauty industry by giving people natural and organic choices for all their beauty needs.” – Laura rudoe

In this episode with Laura Rudoe you will hear:

• Background and inspiration for evolution: How Laura’s background in business and ethical businesses inspired her to create Ovolve Organic Beauty.
• Internal production: Bringing home production revolution into innovation and viability for the brand.
• Innovative packaging solutions: Evolution adopted innovative packaging solutions, including ocean plastics, reflecting the brand’s commitment to sustainability.
• Evolve’s 15 -year trip: Information on Evolve’s notable 15 -year trip from humble authorities to the world leader to sustainable beauty.

Basics include:

• Prices lead to success: Laura shares how Evolve’s commitment to mission echoes with customers, creating trust and development.
• Sparking Innovation: By managing its production, Evolve was able to try and launch the products faster, reduce waste and create unique compositions.
• Sustainability as a journey: Laura explains how Evolve’s transparency, viability reports and SECPE 3 emissions offering new reference points in the industry.
• The future of moral commission: Laura further emphasizes the potential of regenerative agriculture and ingredients such as Kalahari Melon seed oil, which support biodiversity and local communities.

Meet our visitor – Laura Rudoe, founder and CEO of Evolve Organic Beauty

Laura Rudoe is the founder and chief executive of Evolve Organic Beauty, a leading UK -based sustainable beauty brand. With the passion for moral business and physical well -being, Laura started Evolve in 2009 to create accessible, biological and environmentally friendly skin care. The brand is now distributed in more than 45 countries and has won over 100 awards for its innovative products.

Operating from an ecology studio in Hertfordshire, Evolve is a certified B corp, vegan and without cruelty. Laura’s personal trip to skin issues and her Romanian heritage were instilled deeply in natural healing, leading her to become a specialist in care and sustainability. It is also a certified Master Reiki and holds MBA from the Harvard Business School.

Learn more about Laura and Evolve:

Special offer for listeners: Enjoy 20% from your next purchase at Evolution of organic beauty with the “Formulabotanica20” code. Bunches and gift sets are excluded. T&C is valid*.

*T&C: The code only applies to evolvebeauty.com and can be used once per customer. The code cannot be combined with other offers or offers. Expires on 31/03/25.

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Lorraine Dallmeier is a biologist, a chartered environmentalist and the CEO of Formula Botanica, the award -winning online school cosmetics school. Read more about Lorraine and Formula Botanica.