Podcast 257: Get to know the fixed brand that disturbs beauty patterns

What if your beauty routine was part of the problem – and the solution?

Imagine a product of beauty so innovative that faces over -consumption, packing waste and water shortage, while delivering luxury and performance. Does it sound impossible? Not for Interruption of LondonA bold brand of beauty that rewrites the rules of beauty.

In this episode of Green Beauty’s talks, Lorraine Dallmeier was chartered by Formula Botanica’s environmentalist, biologist and chief executive, joined by Sira Naidu, co -founder of Disruptor London and student AA in the international business business program.

London disorders, London compact preparations cause traditional beauty patterns by offering high -performance alternatives that eliminate plastic, reduce water waste and simplify personal care routines.

This is not just a brand – it is a movement. And this is a conversation that you won’t want to lose.

“Sustainability is not a tendency – it is necessary. We have an obligation to create responsible solutions for the future of beauty.” – sira naidu

In this episode with Sira Naidu, you will hear:

• The journey from beauty sales to the founder of the brand. How Sira’s background in chemical engineering and decades in the retail of beauty has led to the launch of Disruptor London.
• What does Disruptor London do unique. Find out how the brand’s solid beauty bars eliminate water, plastic and over -consumption.
• Re -examining beauty packaging. Because the standard choices were not enough and how Disruptor London created its own innovative storage solution.
• Sustainability as a brand institution. How Disruptor London was ranked #1 in Good on you scale for beauty viability.
• Tips for aspiring beauty entrepreneurs. Sira shares how taking things and discussing real consumers is the key to success.

Basics include:

• An annoying approach to beauty. Disruptor London is not just another ecological brand. Refirmation of the way we think about eating beauty by eliminating excessive products and packaging.
• The types of multiple tasks with real results. The brand’s compact bars replace many products in your routine, while providing the benefits of hair and skin care.
• Innovative and responsible packaging. Disruptor London has designed its own fertilizer cases, ensuring that solid products remain dry and travel -friendly without waste.
• The importance of client comments. The brand created a catering team from scratch, prioritizing the real world testing.
• The turn to the premium Solid Beauty. While compact forms were once considered budget-friendly or specialized, Sira believes that industry is directed to high-end, stable formulations.

Meet our visitor-Sira Naidu, co-founder of Disruptor London

Sira Dheshan Naidu, initially from South Africa, created a 20 -year career in the Health and Beauty Industry.

With a background in chemical engineering and extensive experience in sales and beauty marketing, Sira founded Disruptor London to challenge conventional beauty patterns.

The brand focuses on sustainability by eliminating water from the compositions, reducing packaging waste and creating high -performance products.

Learn more about Disruptor London:

Special offer for listeners: Sign up for the London Disruptor newsletter and get 20% off your first purchase.

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Lorraine Dallmeier is a biologist, a chartered environmentalist and the CEO of Formula Botanica, the award -winning online school cosmetics school. Read more about Lorraine and Formula Botanica.