These days, everything in beauty is “more viable”. More viable packaging. More viable formulas. More viable choices. But if everything claims to be viable … is it really viable?
In this second episode of its exclusive 4 -part series, Formula Botanica’s CEO, naval environmentalist and biologist Lorraine Dallmeier, examines the most excessive word in the beauty industry. “Sustainable” meant a long -term responsibility of systems. Now, it is more often an indefinable atmosphere – designed to sound good and not good.
In this episode of green beauty conversations, Lorraine is exploring how the industry dilutes the term in lint marketing and why we need to urgently regain its meaning before it becomes completely meaningless.
If you missed episode 269, where Lorraine examined the traps of smart beauty innovations, listen now to cover. Then come with us for a honest conversation about what sustainability in beauty means today.
“Let’s stop dealing with viability like an atmosphere. If a brand uses the word, make them prove it.” – Lorraine Dallmeier
KEYS PRODUCTION:
- How “Sustainable Beauty” became an aesthetic marketing. Lorraine explains how the term is removed from its roots in thought systems and long -term resource management. Today, it often marks the sense of good morality or the indefinite ecological credentials-with a small substance behind the claim.
- Because “more viable” means less than you think. From packaging to ingredients, brands are increasingly using the phrase “more viable” to suggest improvement, without really defining what they improve. Lorraine disputes this marketing shortcut and urges listeners to ask: more viable than?
- Confusion of consumers feeds on the problem. Studies show that consumers are equivalent to viability with non-toxic, cruel or “pure”-that are not interchangeable and problematic on their own. Lorraine requires better education and more clarity so that consumers can make really up -to -date choices.
- Because the thought of the cathedral is the mentality of viability we need. Based on the concept of the thought of the cathedral-a long-term vision built for future generations-Lorraine argues that sustainability must exceed quarterly impact reports. It must be a legacy mentality that is woven in every business decision.
- How can we regain the word “viable”? Lorraine offers practical steps to keep brands responsibly, demand third -party verification and push for transparent definitions. Because when “sustainable” is properly used, it becomes a powerful tool for real transformation.
Next week, Lorraine will ask an even tougher question: Can beauty ever be viable? Make sure you don’t miss it!
Thank you for joining us for this episode of Podcast Formula Botanica Green Beauty. If you liked to hear, share, register and review this episode Podcasts Apple; Note or YouTube so that more people can enjoy the show. Don’t forget to follow and log in with us Facebook and Instagram.
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Lorraine Dallmeier is a biologist, a chartered environmentalist and the CEO of Formula Botanica, the award -winning online school cosmetics school. Read more about Lorraine and Formula Botanica.
