Podcast 280: Can a little brand of beauty change the world?

In an industry dominated by multinationals and launching millions of units, it is easy to feel like you are a “little” beauty brand is synonymous with being insignificant. But what if that wasn’t true?

In this episode of Green Beauty’s talks, Formula Botanica’s CEO and Podcast Lorraine Dallmeier host depresses the true meaning of “small” in the indie beauty industry and causes the mentality that sometimes keeps the brands back.

Following last week’s insightful interview with Dan Williams, Orean’s chief executive – a UK contract manufacturer who produces 30 million units per year – Lorraine dives in shades of size, scale and ambie in indie.

Is your “little” label that strengthens you or holds you back? From lot sizes to intense missions, this episode will shift how you think of the growth, visibility and impact on the world of green and indie beauty.

Whether you are simply starting your brand or businesses for years, this is the reminder that small beauty brands are not just capable of changing – they are often the ones who drive it.

“The little one is not always the opposite of the big one. Sometimes, it is a mentality more than a measurement.” – Lorraine Dallmeier

KEYS PRODUCTION:

• The small is relevant and context. Whether it is 100 moisturizing cream jars or 10,000 product units, the one that defines a brand of “little beauty” widely varies. Lorraine explores the size of beauty is not just a number: it is a mentality, mission and systems.
• Indie brands often lead with innovation and values. Small brands are usually first to question industry standards – from viability and diversity to supply of ingredients and cultural narrative. Because they are agile, they can try, repeat and rotate quickly – often before big players catch.
• Being little can be strategic, but don’t let it be restricted. Many founders of the indie brand are consciously choosing to remain aboard and agile. But Lorraine warns that attachment to the “small” label can become a shield that prevents growth, visibility and effect if not critically examined.
• Real world examples prove that small brands of beauty can cause worldwide change. Kanda Natural’s Evelyn Akande faces coloring through the wording in Nopalera’s Sandra Velasquez that enhances Latino identity through the brand’s narrative, Lorraine projects Botanica graduates that prove that the cultural impact does not depend on the company’s size.
• Your mindset around the scale could be the real issue. Lorraine disputes listeners to ask more important questions than “I’m little?” Instead, consider: Are you controls with your values? Do you create viable? Do you place yourself to make a real difference? These are the markers of a brand ready to change the world.

Thank you for joining us for this episode of Podcast Formula Botanica Green Beauty. If you liked to hear, share, register and review this episode Podcasts Apple; Note or YouTube so that more people can enjoy the show. Don’t forget to follow and log in with us Facebook and Instagram.

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Lorraine Dallmeier is a biologist, a chartered environmentalist and the CEO of Formula Botanica, the award -winning online school cosmetics school. Read more about Lorraine and Formula Botanica.