Podcast 281: Close Gap of Beauty Sustainability Data with Fairglow

There is a dirty secret in the beauty industry and hides with a simple look. Behind each jar of cream and bottle of shampoo is a complex data problem that no one really wants to talk about.

Ask even the most dedicated brands to put real numbers behind their environmental claims and you will often find that the story is starting to collapse. Because here is the unpleasant truth: Most companies simply do not know enough about their supply chains to measure their real impact.

In this episode that causes the thought of green beauty conversations, Lorraine Dallmeier sits with Evan Peters, CPO of FairglowTo reveal why beauty cannot count – and why this is such a big problem for sustainability.

Together, they explore how tens of thousands of ingredients, extensive suppliers’ networks and inconsistent data maturity make it almost impossible for the brands to get an accurate picture of their footprint. And if you can’t count it, you can’t manage it.

If you are passionate about making beauty truly viable, this conversation is for you.

In this episode, you will find out why data gaps keep the industry back, what really needs to measure emissions at the product level and why tackling this challenge can be the most important project that is happening in beauty at the moment. Tune in now!

“If you can’t count it. You can’t change it – and in beauty. We have to start by counting what really counts.” – Evan Peters

In this episode with Evan Peters, you will hear:

• Viability without the numbers. Because the viability of beauty is often more narrative than numbers and how this lack of data undermines actual change.
• The confused challenge of the supply chain. The hidden complexity of beauty supply chains includes tens of thousands of ingredients and suppliers with very different data capabilities.
• Measurement of effects on product level. How Fairglow helps brands calculate the environmental impact of individual products, giving them ideas to make tangible improvements.
• LCA challenges in cosmetics. Obstacles to carry out life cycle (LCA) in cosmetics, especially when data is missing or inconsistent.
• The future of transparency. Because transparency and reliable measurement become essential for brands that want to remain relevant in a more climate market.

Basics include:

• A systematic data problem. The beauty industry has a systematic data problem-not only poor record compliance, but structural issues caused by the diversity of ingredients, fragmented suppliers’ networks and uneven data maturity. This makes the exact environmental measurement difficult and unreliable.
• The gap between narrative and truth. Brands often focus on narrative and marketing claims, but without strong measurement, these narratives are at risk of being misleading or incomplete. The difference between perception and reality can be huge.
• LCA is a powerful tool. Life cycle evaluation (LCA) is one of the most effective ways of measuring the actual impact of a product, but in cosmetics, it requires innovative solutions to handle missing or incomplete data.
• From insight to action. Fairglow provides a platform that not only calculates the emissions, but also helps the chips turn this knowledge into viability strategies that can be activated. By quantifying the goals, companies can target changes that make a measurable difference.
• Leadership supported by data. The future of beauty viability lies in the transparency supported by reliable data. The brands that embrace the measurement now will be the ones that drive the market in the next decade.

Get to know our visitor: Evan Peters, CPO of Fairglow

Evan Peters is his CPO FairglowThe only environmental measuring platform dedicated to the cosmetics industry.

Fairglow is more than just a signal or label: enables companies to quantify viability strategy and set real numbers behind their goals.

Businesses gain clear knowledge about the emissions of each product in their portfolio, allowing them to communicate with transparency and make significant changes to reduce the effects.

Learn more about Evan and Fairglow:

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Lorraine Dallmeier is a biologist, a chartered environmentalist and the CEO of Formula Botanica, the award -winning online school cosmetics school. Read more about Lorraine and Formula Botanica.