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Priced
launches on July 18th 2025

A new mascara launch of our own Royalty Beauty? Exciting. When I heard that Sam Chapman, Sali Hughes and Jo Jones worked to create a mascara, I was very excited and Sam sent me to try! Here is everything you need to know about Rubu’s brand new piping mascara, including my full revision, before and after thoughts, and comparison of both shades: Taxi (black black) and Ink (Elegant Navy).
What is the mascara of the Party Wrap Rum?

The Wrap Party Mascara (£ 22, 6ml) is the flagship of Rum Beauty, a brand new Foundation by legendary trusts Sam Chapman, Sali Hughes and Jo Jones. With decades of combined experience as a makeup artist, journalist and pr Pro, these three know exactly what a good mascara is doing and most importantly, what makes a disappointing.
Party Wrap is their answer to the endless search for piping mascara that delivers fluttery, separated lashes without the smudge or the race.
Basic features
- Piping Type: Coats each eyelash in polymer pipes for long -term wear
- Vegan & Cruelty Free
- Available in shades:
- Taxi: black black
- Ink: Elegant Navy midnight
- Accurate brush for root definition to edge
- Without transportation
- Cool
- Will not collapse on the lashes
- Easy removal with hot water – or balm/oil cleaner
- £ 1 of each mascara sale goes to Beauty banks
What is a tube mascara?
If you have never tried a tube mascara, here is the low. Unlike traditional types that use candles and oils (which can be smudged), pipe masks use polymer technology to wrap around each eyelash. This creates “tubes” that remain all day long and slide with warm water.
They are particularly wonderful for:
- Anyone tired of smuggling, peeling or mascara
- Deep set or hooded eyes
- Fat lids or rich skin care users
- Lens contact
Ruby mascara mascara

I have tried both Taxi and Inkwell, and spoiler alert: I’m a big fan. Here is my complete distribution.
App video
Which Wrap Party Party Party Party Party Party Party Arascara Shade should you choose?
Ruby Rubin’s pipe mascara comes in two amazing shades: Taxi and InkAnd while the color is the obvious difference, I have noticed that each formula offers a slightly different eyelashes phenomenon, which I absolutely love.

- Taxi It is your deepest black. It is intense, bold and dramatic. It gives a beautiful color depth and a real volume fist. If you like this direct impact, this is one. It is ideal for nights, events or whenever you want a lash that actually appears
- InkOn the other hand, it is a beautifully elegant Navy midnight. It gives a more flirting, elongated look that I think is extremely sophisticated and costume. It is softer than black, but it still defines the eyes beautiful, especially in my brown eyes, I think. I find it ideal for the day or for an elegant, underestimated look,
Inkwell will be mine to go for a lash during the day, while the taxi brings all the night drama. They both perform the same without hitting or collapsing.
My favorite?

I really don’t think I have another navy mascara and I’m so happy to have an inkwell in my collection. It is slim but impressive and gives this hint of color that illuminates the white eye, makes the lashes look rich but soft and add a piece of an unexpected elegant but intense twist.
It combines so beautifully with Reeson Beauty’s elixir on toasted cinnamon. Inkwell Navy really plays the warmth of the shadow. I will arrive for this combo all summer.
How’s the stick?

The brush of the wrap party is right. It is thin and slightly conical, allowing you to reach the base of the lashes to lift, distinguish and cover each eyelash evenly and really enters the inner corners.
It performs exceptionally both in the top and lashes, without chaos or smudges, which is a huge victory.
How to apply wrapping pipe mascara
You apply it as a traditional mascara but with a key tip. As it works best with Mascaras pipes, I like to lay it, while it is still wet to create the volume, something Sam, Sali and Jo.
Because it’s a pipe formula, you don’t want to wait between coats. Just keep building until you get your desired level of drama. Ruma Say: Taxi builds beautifully for a bold appearance while Ink It looks better with one or two elegant coats.
How to remove it
As it is a tube mascara, you need nothing fancy. Simply:
- Enjoy the lashes with warm water
- Gently pull your thumb and finger and the small pipes slide
Personally, I have also used my regular oil/balm cleaner and came out as easy as a regular mascara. If you want to see the cleaners I score, read my round from the best cleaners.
Wrap mascara party – before and after

THE under the picture Displays inkwell on the left and the taxi on the right:

Is it worth the rum pipe mascara with rum?
In a word: YES.
This is really one of the most beautiful tube mascara I have tried and depending on which you choose and how you apply it, you can achieve this lashes, flirting, clean glam appearance that so many masks promise, but few deliver or can create for extra volume and full glam. I like to come to a sailor who is really quite rare shade!
In addition, I like to know that £ 1 of each sale supports beauty banks.
Where to buy piping mascara with rum with rum
This new mascara is available in 2 taxi shades (black) and inkwell (navy) will be available directly from Rum Beauty’s website From July 18 2025 for 22 £with £ 1 donate to beauty banks per sale.