In the Jane Iredale, our brand is known for transcending fashion trends and social media styles. As The Skincare Makeup, we are often known for our skincare products rather than our color stories. But the introduction of our NEW PureBrow Collection has created a great sensation among our consumers and makeup artists alike. Why is this new collection causing such a stir? The answer is simple. We have once again combined simplicity and performance with clean technology in a way that only Jane Iredale can. It’s the perfect way to define, shape and tame your brows like never before. Let’s talk about this amazing new range of brow enhancement products!
Definition –
The PureBrow Precision Pencil is a retractable eyebrow pencil with an ultra-precise tip for defining eyebrows. It can be used to draw individual brow hairs or create structured lines that can then be effortlessly blended. The result is a brow that’s super defined but never pulled. It’s a great tool for anyone looking to tackle thinning or missing brows. It’s also great for creating that perfectly defined browbone.
shape –
The PureBrow Shaping Pencil it’s also a retractable brow pencil, but in a thicker, wedge-shaped form that lets you fill in brows or shape the edges for a well-finished brow with consistent depth and color. Can be used to quickly fill in brows and frame brows for a smooth finish. It’s the perfect tool for anyone with thin brows or wanting to create perfect, opaque brows.
Tame –
The PureBrow Gel is an update to our original brow gel, but with a new, smaller, more precise spoolie brush for precise product placement and easy blending. It can be used to brush the brows in the direction you want and keep them in place for longer. Works great on its own or in combination with our other brow tools. This product is also available in a clear, pigment-free formula. It’s a great tool for those with unruly brows, gray brow hair you’d like to cover, or for a super natural look.
Shades –
Because we realize that people often enjoy using multiple tools on their brows, we wanted to create a system that is interchangeable and matching. So we created a consistent variety of shades across the collection. This means that if you love our neutral blonde brow gel, you can also buy the precision pencil or shaping pencil in the exact same color for a consistent look.
PureBrow Formulas –
In its true spirit Jane IredaleIts mission is to use the highest quality and purest formula we have developed our PureBrow products with a wonderful variety of materials.
For both precision and contouring pencils:
Vitamin C – to prevent breakage and loss of eyebrow hairs.
Vitamin E – to provide antioxidant protection and brow coverage for healthy skin and hair.
For PureBrow Gel:
Algae extract – to coat hair and make it smoother and more manageable.
Meadowfoam Seed Extract – to hydrate hair, make it more manageable and prevent future breakage.
And, as always, we’ve left out irritants and toxins like parabens, petroleum and phthalates.
Thm PureBrow eyebrow makeup Look –
Right now, we’re seeing fuller brows with a groomed look. It is best achieved by following a few simple steps:
- Start by making sure your brows are clean and free of any products or oils. Some professionals will even clean the eyebrows using a cotton swab or reel and astringent to remove any natural oils from the brows. It gives the brow a better ability to hold the products you apply.
- If you’re filling in sparse brows or thickening them, apply your pencils first to build pigment into the skin between the brows. Blend the pencil well to hide any bumps and make the brows look fuller or denser.
- Apply PureBrow Gel to make the brows go in the direction you would like. Brushing them straight and then blending in the direction they grow is a standard procedure. Keep in mind that, at first, the gel will be runny and the hold will not be apparent. But as the gel starts to dry, it will last longer. For a dramatic brow lift, two or three layers of gel are often used. Some artists will start with clear gel and then add a colored gel or vice versa.
- Finish using its edge contour brush to apply a thin layer of our active lightweight concealer to the skin above and below the brow to sharpen the line of demarcation and make them pop. Blend the edges.
For babiesTips for applying eyebrow makeup, follow our simple guide: How to shape and define your brows like a pro.
As fashion changes and repeats itself, an interesting fact occurs. Many people who plucked their brows in one decade find they wish they could grow them back in another. Women who plucked their brows in the 60s and 90s are now looking to create thicker, fuller brows to show more in the current trend. Here is a good collection of eyebrow makeup etcools becomes invaluable.
