The rise of social media influencers has given way to a growing obsession with skin care for tweens.
Children as young as ten are targeted with products they may not need and watch endless #getreadywithme videos creating a culture that suggests skincare routines are essential from a young age.
But is skin care for tweens really necessary, or is it just another marketing trend driven by beauty brands?
In today’s digital age, tweens are more connected to social media than ever, and with that comes exposure to influencers and celebrities promoting their skin care and beauty routines. These “skinfluencers” often build audiences of young followers, who respond to their recommendations to buy products in the name of self-care, beauty or fashion. Brands have tapped into this market, often positioning skin care products as must-haves for pre-teens who may be starting to become more self-conscious about their appearance.
However, the question arises whether these messages are beneficial or even ethical. Like the ABC reported In February 2024, this trend is worrying some parents and experts, who argue that skin care at such a young age can do more harm than good.
Is skincare essential for tweens?
For most pre-teens, complicated grooming routines aren’t necessary. Tweens’ skin is generally healthy and resilient. Their skin problems, such as the occasional breakout or oiliness, can usually be treated with a simple, gentle routine.
There is no need for expensive products or complicated regimes. In fact, introducing harsh ingredients such as exfoliants, anti-aging serums or strong active ingredients at this stage can strip the skin of natural oils or cause irritation.
The focus for pre-pubescent skin should be on keeping it clean and hydrated, especially during the years when hormones start to kick in. For this reason, a basic cleanser, moisturizer and body wash are usually sufficient to keep their skin in balance.
How to choose skin care products with your pre-teen
If your partner wants to start a skincare routine and wants to make their own #getreadywithme clips, it’s important to guide them to make safe, informed choices.
Parents can play a critical role in educating children about the ingredients and purpose of skin care products. For example, they can guide children to look for products that do not contain harsh chemicals, synthetic fragrances and parabens, as these can irritate young skin. Instead, choose natural, gentle formulas that won’t disrupt their skin’s natural barrier.
Sit down with your child and do a survey together. Talk about the difference between brands that prioritize natural ingredients and those that use “filler” ingredients that do little or nothing for the skin.
The other important discussion to have is about ethics and the fact that some brands still test on animals.
Best skin care for tweens
When it comes to skincare for tweens, simplicity is key. Look for products that focus on essential skin care needs without burdening youthful skin. The following Botani products are formulated with natural, vegan ingredients that are gentle yet effective for pre-pubescent skin:
- Purify Facial Cleanser: A gentle, natural cleanser that effectively removes dirt and oil without stripping the skin.
- Boost Balancing Moisturizer: A light, moisturizing cream that nourishes the skin and keeps it balanced without clogging pores.
- Rescue Cream Acne: a multi-purpose, gentle, non-drying topical cream for the relief of acne symptoms such as redness & inflammation
At Botani, we believe skincare for tweens should be about keeping skin healthy in the simplest way possible. It’s important to resist the temptation of the modern, complicated routine and instead focus on gentle, natural products that support healthy, youthful skin.
