Written by: Ciara Celeste | Journalist
Have you ever gone to Ulta Beauty and noticed shelves that look a little more empty than usual-or did you find yourself asking for help to access locked products? You’re not alone. Loss of products at Ulta Beauty is high and many believe that the issue is directly linked to current company loss prevention practices. Let’s dive into what is really happening.
According to CX Dive, ULTA’s CFO recently said that “product loss was a challenge for Ulta Beauty”. The statement reflects a growing concern that also gains online attraction. Former ULTA employees have taken to Tiktok to share first -hand stories of theft of customer, while news agencies continue to report incidents of organized retail crime in ULTA stores across the country.
In a recent case reported by ABC7, three women in Seal Beach, Ca, were charged with a felony after stealing $ 1,600 – well above the $ 950 threshold. Former employees say that the ULTA loss policy forbids staff from facing or seeking shops. Tiktoker @houa.muas explained that workers are not instructed not to interact with thieves due to concerns.
Watching these so -called “beauty robbers” makes the rounds in social media, with the fragrance section seem to be the most targeted area. The CX Dive confirms that “the fragrance is the highest category of theft”.
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In response, ULTA is taking measures to combat the growing issue. The company has increased staff in the store and has placed a loss of loss on the floor to better monitor suspicious activity. However, some former employees claim that these measures have been inadvertently led to reduced hours for existing employees.
The rise to theft does not only affect stock – it affects everyone, by employees and customers in overall shopping experience. With the loss of products to rise, ULTA is in a race to find solutions that balance security, customer service and profitability.
